Backlinks still play a key role in the world of search results – they are mentioned as one of the top two or three most important ranking factors, and the most thorough updates to the algorithms are connected with link quality valuation (vide September 2016’s Penguin). However, there has always been dispute regarding the details […]

Creating an effective Google Adwords campaign is getting increasingly hard. It is difficult to create catchy marketing phrases that meet Google’s requirements regarding advertisements. If we want to get ahead of our competition and meet the requirements without going bankrupt, we have to pay attention to Google AdWords’ Quality Score.

In the recent years, Google Merchant (Google’s shopping campaign) has been one of the best solutions that online shops can employ to promote their offers in the Google search engine. Displaying product advertisents in the search results list, it makes the target client’s route to making a purchase in an online shop much quicker.   […]

Websites, and especially online stores, that contain numerous sub-pages require an approach towards SEO completely different from most services companies. This results not only from the great potential of keywords but also from effective use of specific “phases of customer journey”. Therefore, how can we properly rank online store within search engines? Sales are the […]

“We’re always looking for new ways to improve the Search experience for our users, whether they’re looking for movies to see, recipes to make, or job opportunities” – that was last month’s response of Google officials to rumours of testing a new tool dedicated to people looking for a job. Then, at the annual conference […]