{"id":10393,"date":"2020-07-31T15:28:15","date_gmt":"2020-07-31T13:28:15","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=10393"},"modified":"2020-07-31T15:28:15","modified_gmt":"2020-07-31T13:28:15","slug":"czym-jest-digital-marketing","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/","title":{"rendered":"Czym jest digital marketing?"},"content":{"rendered":"\n<p style=\"text-align: justify\">Niezaprzeczalnie pojawienie si\u0119 Internetu zapocz\u0105tkowa\u0142o rewolucj\u0119 informacyjn\u0105, dzi\u0119ki czemu dane jest nam \u017cy\u0107 w dobie technologii cyfrowych. Post\u0119p technologiczny, kt\u00f3ry da\u0142 wiele nowych szans i spowodowa\u0142 reorganizacj\u0119 \u017cycia spo\u0142ecznego, dotkn\u0105\u0142 r\u00f3wnie\u017c jednego z proces\u00f3w spo\u0142ecznych \u2013 marketingu.<\/p>\n\n\n\n<p style=\"text-align: justify\">Ju\u017c w pierwszych latach u\u017cytkowania Internetu przez ludzi okaza\u0142o si\u0119, \u017ce jest to dobra forma do wymiany informacji marketingowych. W zwi\u0105zku z tym narodzi\u0142 si\u0119 marketing cyfrowy, jako nowa dziedzina nauki o marketingu, kt\u00f3ra mo\u017ce oferowa\u0107 przedsi\u0119biorstwom wiele nowych mo\u017cliwo\u015bci w komunikacji z klientami.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/#Zatem_czym_jest_digital_marketing\" >Zatem, czym jest digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/#Rodzaje_kanalow_cyfrowych_w_ramach_digital_marketingu\" >Rodzaje kana\u0142\u00f3w cyfrowych w ramach digital marketingu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/#Content_Marketing\" >Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/#Optymalizacja_witryn_pod_katem_wyszukiwarek_SEO\" >Optymalizacja witryn pod k\u0105tem wyszukiwarek (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/#Social_Media_Marketing\" >Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/#Reklama_platna_za_klikniecie_PPC\" >Reklama p\u0142atna za klikni\u0119cie (PPC)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zatem_czym_jest_digital_marketing\"><\/span><strong>Zatem, czym jest digital marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"text-align: justify\">Digital marketing, czyli marketing cyfrowy, wykorzystuje r\u00f3\u017cne formy promocji przez stosowanie medi\u00f3w cyfrowych. Definiuje si\u0119 go jako podej\u015bcie marketingowe, kt\u00f3re przede wszystkim opiera si\u0119 na Internecie, aby \u0142\u0105czy\u0107 si\u0119 z docelowymi odbiorcami za po\u015brednictwem r\u00f3\u017cnych cyfrowych kana\u0142\u00f3w i platform medi\u00f3w. Zdecydowanie jest to wszechogarniaj\u0105cy termin, kt\u00f3ry obejmuje takie praktyki jak marketing tre\u015bci, SEO, SEM, czy te\u017c marketing w mediach spo\u0142eczno\u015bciowych. Dzi\u0119ki temu pozwala tworzy\u0107 z\u0142o\u017cone strategie dotarcia do potencjalnych i klient\u00f3w oraz nawi\u0105zania z nimi kontaktu.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/07\/31958-1024x439.jpg\" alt=\"\" data-id=\"10395\" data-full-url=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/07\/31958-scaled-1.jpg\" data-link=\"https:\/\/nprofit.net\/pl\/?attachment_id=10395\" class=\"wp-image-10395\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rodzaje_kanalow_cyfrowych_w_ramach_digital_marketingu\"><\/span><strong>Rodzaje kana\u0142\u00f3w cyfrowych w ramach digital marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"text-align: justify\">Tworzenie planu, wiedza, od czego zacz\u0105\u0107, jest cz\u0119sto najtrudniejsz\u0105 rzecz\u0105 podczas ustalania strategii w\u0142asnego marketingu cyfrowego. Dlatego, nale\u017cy zacz\u0105\u0107 od poznania praktyk, mi\u0119dzy kt\u00f3rymi mo\u017cemy wybiera\u0107. Poni\u017cej przedstawiamy kilka z nich:<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span>Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"text-align: justify\">Tworzenie tre\u015bci to clou ca\u0142ej strategii marketingu cyfrowego. Niezale\u017cnie od tego, czym si\u0119 zajmujesz, zawarto\u015b\u0107 Twojej strony internetowej musi przyci\u0105ga\u0107 konsument\u00f3w. Co trzeba zrobi\u0107? Nale\u017cy tworzy\u0107 tre\u015bci, kt\u00f3re nie tylko informuj\u0105, ale te\u017c zainteresuj\u0105 kupuj\u0105cych. Odpowiedni, skierowany na czytelnika (ale te\u017c zoptymalizowany) content ma przynie\u015b\u0107 korzy\u015bci dla organizacji i zaspokoi\u0107 u\u017cytkownika.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Optymalizacja_witryn_pod_katem_wyszukiwarek_SEO\"><\/span>Optymalizacja witryn pod k\u0105tem wyszukiwarek (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"text-align: justify\">SEO to motor nap\u0119dowy dla dzia\u0142a\u0144 marketingowych. Pozycjonowanie to dzia\u0142ania na stronie i poza ni\u0105, kt\u00f3re maj\u0105 na celu zwi\u0119kszenie widoczno\u015bci Twojej witryny na stronach wynik\u00f3w wyszukiwania dla okre\u015blonych s\u0142\u00f3w kluczowych. Im bardziej widoczna staje si\u0119 Twoja domena, tym wi\u0119ksz\u0105 staje si\u0119 szansa na dotarcie do klienta. Odpowiednia optymalizacja i systematyczne dzia\u0142ania sprawi\u0105, \u017ce Twoja strona wyr\u00f3\u017cni si\u0119 na tle konkurencji.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Marketing\"><\/span>Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"text-align: justify\">Marketing w mediach spo\u0142eczno\u015bciowych sprawia, \u017ce \u200bjeste\u015b obecny na platformach, na kt\u00f3rych Twoi potencjalni klienci sp\u0119dzaj\u0105 najwi\u0119cej czasu. Facebook, Twitter, LinkedIn, Snapchat i Instagram to kana\u0142y, gdzie mo\u017cesz wchodzi\u0107 w interakcje z obserwatorami za po\u015brednictwem polubie\u0144, komentarzy, czy te\u017c wiadomo\u015bci bezpo\u015brednich. Wyj\u015bcie naprzeciw konsumentom i pojawienie si\u0119 na platformach jest obecnie popularn\u0105 strategi\u0105 stosowan\u0105 przez marki.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Reklama_platna_za_klikniecie_PPC\"><\/span>Reklama p\u0142atna za klikni\u0119cie (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"text-align: justify\">Rozwini\u0119cie skr\u00f3tu PPC oznacza \u201ep\u0142atno\u015b\u0107 za klikni\u0119cie\u201d. Ten typ reklamy internetowej umo\u017cliwia przedsi\u0119biorcom umieszczanie reklam na wybranej platformie, a p\u0142atno\u015b\u0107 pobierana jest jedynie, gdy u\u017cytkownik kliknie w jedn\u0105 z nich. Mimo tego, \u017ce reklama PPC sprawia, \u017ce jeste\u015bmy widoczni w \u015bwiecie online, to z uwagi na kr\u00f3tkoterminowo\u015b\u0107, nie powinna by\u0107 jedynym narz\u0119dziem do osi\u0105gania cel\u00f3w.<\/p>\n\n\n\n<p style=\"text-align: justify\">Przedstawione powy\u017cej kana\u0142y to jedynie cz\u0119\u015b\u0107 tego, co oferuje nam marketing cyfrowy. Wykorzystuj\u0105c je, otrzymujemy wydajn\u0105 maszyn\u0119, kt\u00f3ra daje szanse na osi\u0105gni\u0119cie zadowalaj\u0105cych efekt\u00f3w.<\/p>\n\n\n\n<p style=\"text-align: justify\">Reklama w sieci to uczciwa szansa dla wszystkich przedsi\u0119biorc\u00f3w. Je\u015bli jednak nie wiesz jak postawi\u0107 pierwsze kroki na drodze reklamy online \u2013 nasi specjali\u015bci ch\u0119tnie udziel\u0105 Ci odpowiednich informacji. Zapraszamy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Niezaprzeczalnie pojawienie si\u0119 Internetu zapocz\u0105tkowa\u0142o rewolucj\u0119 informacyjn\u0105, dzi\u0119ki czemu dane jest nam \u017cy\u0107 w dobie technologii cyfrowych. Post\u0119p technologiczny, kt\u00f3ry da\u0142 wiele nowych szans i spowodowa\u0142 reorganizacj\u0119 \u017cycia spo\u0142ecznego, dotkn\u0105\u0142 r\u00f3wnie\u017c jednego z proces\u00f3w spo\u0142ecznych \u2013 marketingu. Ju\u017c w pierwszych latach u\u017cytkowania Internetu przez ludzi okaza\u0142o si\u0119, \u017ce jest to dobra forma do wymiany informacji [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":10396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-10393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ke-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czym jest digital marketing? - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym jest digital marketing? - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"Niezaprzeczalnie pojawienie si\u0119 Internetu zapocz\u0105tkowa\u0142o rewolucj\u0119 informacyjn\u0105, dzi\u0119ki czemu dane jest nam \u017cy\u0107 w dobie technologii cyfrowych. Post\u0119p technologiczny, kt\u00f3ry da\u0142 wiele nowych szans i spowodowa\u0142 reorganizacj\u0119 \u017cycia spo\u0142ecznego, dotkn\u0105\u0142 r\u00f3wnie\u017c jednego z proces\u00f3w spo\u0142ecznych \u2013 marketingu. Ju\u017c w pierwszych latach u\u017cytkowania Internetu przez ludzi okaza\u0142o si\u0119, \u017ce jest to dobra forma do wymiany informacji [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"NPROFIT\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-31T13:28:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/07\/3606822-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katarzyna Nejman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katarzyna Nejman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/\"},\"author\":{\"name\":\"Katarzyna Nejman\",\"@id\":\"https:\/\/nprofit.net\/pl\/#\/schema\/person\/8c5b6a1e35d8220b70235e2ad0995f47\"},\"headline\":\"Czym jest digital marketing?\",\"datePublished\":\"2020-07-31T13:28:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/\"},\"wordCount\":601,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nprofit.net\/pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/07\/3606822-scaled-1.jpg\",\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/\",\"url\":\"https:\/\/nprofit.net\/pl\/blog\/czym-jest-digital-marketing\/\",\"name\":\"Czym jest digital marketing? 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