{"id":1380,"date":"2016-11-15T10:40:08","date_gmt":"2016-11-15T09:40:08","guid":{"rendered":"http:\/\/blog.nprofit.pl\/?p=1380"},"modified":"2026-03-05T10:48:47","modified_gmt":"2026-03-05T09:48:47","slug":"zmiany-widocznosci-w-wyszukiwarce-za-sprawa-nowego-pingwina-twarde-dane","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/zmiany-widocznosci-w-wyszukiwarce-za-sprawa-nowego-pingwina-twarde-dane\/","title":{"rendered":"Zmiany widoczno\u015bci w wyszukiwarce za spraw\u0105 nowego Pingwina [twarde dane]"},"content":{"rendered":"\n<div align=\"justify\"><span style=\"font-size: large;\"><strong>Mija ponad miesi\u0105c od ko\u0144ca pierwszej iteracji nowego algorytmu Pingwin \u2013 najpierw <a href=\"https:\/\/nprofit.net\/pl\/blog\/nowy-algorytm-pingwin-nowe-informacje\/\" data-wplink-edit=\"true\">podejrzewali\u015bmy<\/a> to 12 pa\u017adziernika, a 2 dni p\u00f3\u017aniej <a href=\"https:\/\/nprofit.net\/pl\/blog\/koniec-rolloutu-nowego-pingwina\/\">potwierdzili<\/a> to pracownicy Google. To odpowiedni moment na pierwsze wi\u0119ksze podsumowania (lub bardziej trendy: &#8222;case study&#8221;), jednak internet nie wyda\u0142 ich zbyt wiele. Prawdopodobnie zgodnie z obietnicami Pingwin sta\u0142 si\u0119 istotnie wybi\u00f3rczy (<i>granular<\/i>) i potrzebna jest wystarczaj\u0105co du\u017ca pr\u00f3ba by dostrzec jego wp\u0142yw. W tym momencie dok\u0142adnie \u015bledzimy ruch na ponad 400 stronach i w tej grupie niekt\u00f3re do\u015bwiadczy\u0142y wyra\u017anych waha\u0144.<\/strong><\/span><p><\/p>\n<p>Tak wygl\u0105daj\u0105 przyk\u0142adowe wzrosty:<\/p>\n<p><\/p><center><img decoding=\"async\" src=\"http:\/\/blog.nprofit.pl\/wp-content\/uploads\/2016\/11\/wzrost-1.png\"><\/center><br>\n<center><img decoding=\"async\" src=\"http:\/\/blog.nprofit.pl\/wp-content\/uploads\/2016\/11\/wzrost-2.png\"><\/center><br>\n<center><img decoding=\"async\" src=\"http:\/\/blog.nprofit.pl\/wp-content\/uploads\/2016\/11\/wzrost-3.png\"><\/center><p><\/p>\n<p>2 z 3 powy\u017cszych domen do\u015bwiadczy\u0142y spadk\u00f3w na poprzednich aktualizacjach algorytmu Pingwin. Widzimy cz\u0119\u015bciowe wychodzenie z filtra, w niekt\u00f3rych przypadkach na\u0142o\u017conego nawet 3 lata temu.<\/p>\n<p>U niekt\u00f3rych Klient\u00f3w zmiany spowodowane Pingwinem ju\u017c da\u0142y wyra\u017any efekt finansowy:<\/p>\n<p><\/p><center><img decoding=\"async\" src=\"http:\/\/blog.nprofit.pl\/wp-content\/uploads\/2016\/11\/wzrost-5.png\"><\/center><p><\/p>\n<p>Cho\u0107 na podstawie test\u00f3w i obserwacji nie mamy w\u0105tpliwo\u015bci, \u017ce nadal s\u0105 obni\u017cane pozycje za ma\u0142o warto\u015bciowe linki &#8211; jest ziarno prawdy w tym, \u017ce cz\u0119\u015b\u0107 link\u00f3w zacz\u0119\u0142a by\u0107 po prostu ignorowana. Jeden z naszych Klient\u00f3w przyszed\u0142 do nas z profilem link\u00f3w, kt\u00f3ry opiera\u0142 si\u0119 na zagranicznym spamie na darmowych platformach:<\/p>\n<p><\/p><center><img decoding=\"async\" src=\"http:\/\/blog.nprofit.pl\/wp-content\/uploads\/2016\/11\/linki.png\"><\/center><p><\/p>\n<p>W wyniku aktualizacji wzr\u00f3s\u0142 ruch:<\/p>\n<p><\/p><center><img decoding=\"async\" src=\"http:\/\/blog.nprofit.pl\/wp-content\/uploads\/2016\/11\/wzrost-4.png\"><\/center><p><\/p>\n<p>Natomiast na monitorowanych zapytaniach odnotowali\u015bmy g\u0142\u00f3wnie du\u017ce wahania:<\/p>\n<p><\/p><center><img decoding=\"async\" src=\"http:\/\/blog.nprofit.pl\/wp-content\/uploads\/2016\/11\/pozycje.png\"><\/center><p><\/p>\n<p>Oczywi\u015bcie nie wszystko w aktualizacji pozosta\u0142o &#8222;na zielono&#8221;. Przyk\u0142adowy du\u017cy spadek:<\/p>\n<p><\/p><center><img decoding=\"async\" src=\"http:\/\/blog.nprofit.pl\/wp-content\/uploads\/2016\/11\/spadek-1.png\"><\/center><p><\/p>\n<p>Ci\u0119\u017cko zgodzi\u0107 si\u0119 z Seroundtable, kt\u00f3re wie\u015bci\u0142o, \u017ce Pingwin praktycznie nic nie zmieni\u0142 (<a href=\"https:\/\/www.seroundtable.com\/google-penguin-4-impact-22757.html\">&#8222;Penguin Update impact was minimal&#8221;<\/a>). Do zauwa\u017cenia efekt\u00f3w potrzebna jest du\u017ca pr\u00f3ba zr\u00f3\u017cnicowanych stron.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mija ponad miesi\u0105c od ko\u0144ca pierwszej iteracji nowego algorytmu Pingwin \u2013 najpierw podejrzewali\u015bmy to 12 pa\u017adziernika, a 2 dni p\u00f3\u017aniej potwierdzili to pracownicy Google. To odpowiedni moment na pierwsze wi\u0119ksze podsumowania (lub bardziej trendy: &#8222;case study&#8221;), jednak internet nie wyda\u0142 ich zbyt wiele. Prawdopodobnie zgodnie z obietnicami Pingwin sta\u0142 si\u0119 istotnie wybi\u00f3rczy (granular) i potrzebna [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":43882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zmiany widoczno\u015bci w wyszukiwarce za spraw\u0105 nowego Pingwina [twarde dane] - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/zmiany-widocznosci-w-wyszukiwarce-za-sprawa-nowego-pingwina-twarde-dane\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zmiany widoczno\u015bci w wyszukiwarce za spraw\u0105 nowego Pingwina [twarde dane] - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"Mija ponad miesi\u0105c od ko\u0144ca pierwszej iteracji nowego algorytmu Pingwin \u2013 najpierw podejrzewali\u015bmy to 12 pa\u017adziernika, a 2 dni p\u00f3\u017aniej potwierdzili to pracownicy Google. To odpowiedni moment na pierwsze wi\u0119ksze podsumowania (lub bardziej trendy: &#8222;case study&#8221;), jednak internet nie wyda\u0142 ich zbyt wiele. 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