{"id":15584,"date":"2021-01-18T08:52:45","date_gmt":"2021-01-18T07:52:45","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=15584"},"modified":"2021-01-18T08:52:45","modified_gmt":"2021-01-18T07:52:45","slug":"skuteczna-reklama-na-facebooku-czyli-jaka","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/skuteczna-reklama-na-facebooku-czyli-jaka\/","title":{"rendered":"Skuteczna reklama na Facebooku &#8211; czyli jaka?"},"content":{"rendered":"\n<p>O tym, \u017ce pot\u0119\u017cne imperium spo\u0142eczno\u015bciowe Marka Zuckerberga ma wielk\u0105 moc sprzeda\u017cow\u0105, m\u00f3wili\u015bmy ju\u017c nie jeden raz. Pytanie tylko, jak mo\u017cna t\u0119 moc wykorzysta\u0107 we w\u0142a\u015bciwy spos\u00f3b i prze\u0142o\u017cy\u0107 na sukces w\u0142asnej firmy? Sprawd\u017a nasz poradnik, kt\u00f3ry przygotowali\u015bmy dla os\u00f3b szukaj\u0105cych przepisu na skuteczn\u0105 reklam\u0119 na Facebooku!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/skuteczna-reklama-na-facebooku-czyli-jaka\/#Okresl_swoj_cel\" >Okre\u015bl sw\u00f3j cel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/skuteczna-reklama-na-facebooku-czyli-jaka\/#Prawidlowo_wybrana_grupa_odbiorcow\" >Prawid\u0142owo wybrana grupa odbiorc\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nprofit.net\/pl\/blog\/skuteczna-reklama-na-facebooku-czyli-jaka\/#Nie_ograniczaj_sie\" >Nie ograniczaj si\u0119!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Okresl_swoj_cel\"><\/span><strong>Okre\u015bl sw\u00f3j cel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Najwa\u017cniejsz\u0105 kwesti\u0105 jest odpowied\u017a na pytanie, czego oczekujesz od takich reklam. Warto mie\u0107 \u015bwiadomo\u015b\u0107 tego, \u017ce, nawet w przypadku sklep\u00f3w e-commerce, celem nie zawsze b\u0119dzie sprzeda\u017c. Jest to szczeg\u00f3lnie istotne na pocz\u0105tku przygody z biznesem internetowym, kiedy musisz zbudowa\u0107 sw\u00f3j wizerunek i budzi\u0107 zaufanie w\u015br\u00f3d odbiorc\u00f3w. Wp\u0142yw na to ma spo\u0142eczno\u015bciowy wyd\u017awi\u0119k Facebooka, jakim s\u0105 lajki oraz og\u00f3lne zaanga\u017cowanie obserwator\u00f3w pod Twoimi postami. Czasem lepiej skupi\u0107 si\u0119 najpierw na tym, a dopiero p\u00f3\u017aniej na sprzeda\u017cy. &nbsp;Jest to zwi\u0105zane z poj\u0119ciem lejka sprzeda\u017cowego, czyli szeregiem dzia\u0142a\u0144, kt\u00f3rych celem jest wy\u0142onienie os\u00f3b najbardziej zainteresowanych ofert\u0105, poniewa\u017c to w\u0142a\u015bnie one prawdopodobnie z niej skorzystaj\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prawidlowo_wybrana_grupa_odbiorcow\"><\/span><strong>Prawid\u0142owo wybrana grupa odbiorc\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To, do kogo kierujesz swoje reklamy, ma znaczenie nadrz\u0119dne. O ile w Google Ads Twoim zadaniem jest wybranie s\u0142\u00f3w kluczowych, na kt\u00f3re widoczna b\u0119dzie Twoja reklama, o tyle Facebook bazuje na zainteresowaniach. Podczas dostosowywania targetu masz zatem do wyboru mn\u00f3stwo mo\u017cliwo\u015bci. Je\u015bli sprzedajesz koszulki z nadrukami, jako zainteresowanie mo\u017cesz wybra\u0107 \u201eT-shirt\u201d, a do tego dobra\u0107 kolejne pasuj\u0105ce cechy. Co istotne, Facebook nie ogranicza si\u0119 wy\u0142\u0105cznie do zainteresowa\u0144 \u2013 okre\u015bla tak\u017ce nasze zachowania. Zatem w przypadku sprzeda\u017cy koszulek poza \u201eT-shirtem\u201d mo\u017cesz wybra\u0107 r\u00f3wnie\u017c \u201ezaanga\u017cowanych nabywc\u00f3w\u201d oraz \u201ezakupy impulsywne\u201d. Te opcje pozwalaj\u0105 na dotarcie do os\u00f3b, kt\u00f3re cz\u0119sto dokonuj\u0105 zakup\u00f3w internetowych pod wp\u0142ywem chwili. Dzi\u0119ki temu wzro\u015bnie Twoja szansa na sprzeda\u017c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nie_ograniczaj_sie\"><\/span><strong>Nie ograniczaj si\u0119!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nawet je\u015bli wydaje Ci si\u0119, \u017ce to g\u0142\u00f3wnie kobiety dokonuj\u0105 zakupu w Twoim sklepie internetowym, nie ograniczaj reklam tylko do nich \u2013 to najgorsze, co mo\u017cesz zrobi\u0107. Na samym pocz\u0105tku prowadzenia kampanii reklamowej najlepiej jest sprawdzi\u0107 ka\u017cd\u0105 mo\u017cliwo\u015b\u0107. Kombinuj, komponuj r\u00f3\u017cne wersje, szukaj nowych opcji. Dopiero po jakim\u015b czasie dzia\u0142a\u0144 podejmij decyzj\u0119 o rezygnacji lub zmniejszeniu ich skali w obr\u0119bie danej grupy odbiorc\u00f3w. Warto sprawdza\u0107 tak\u017ce mniej oczywiste rozwi\u0105zania, kt\u00f3re oferuje Facebook. Ciekaw\u0105 opcj\u0105 jest na przyk\u0142ad sprzeda\u017c krzy\u017cowa. Je\u015bli prowadzisz dzia\u0142alno\u015b\u0107 zwi\u0105zan\u0105 ze sprzeda\u017c\u0105 akcesori\u00f3w do telefon\u00f3w, wypr\u00f3buj kierowanie reklam folii i szkie\u0142 hartowanych do os\u00f3b, kt\u00f3re niedawno zakupi\u0142y etui do smartfona. W ten spos\u00f3b mo\u017cesz zach\u0119ci\u0107 klient\u00f3w do powrotu na Twoj\u0105 stron\u0119!<\/p>\n\n\n\n<p>Powy\u017csze metody to przepis na skuteczn\u0105 reklam\u0119 w social mediach, jednak jak to z przepisami bywa, niekiedy lepiej od\u0142o\u017cy\u0107 kartk\u0119 na bok i zaufa\u0107 w\u0142asnym przeczuciom. Najwa\u017cniejsza jest obserwacja i wyci\u0105ganie trafnych wniosk\u00f3w, dzi\u0119ki kt\u00f3rym ka\u017cdy b\u0119dzie w stanie osi\u0105gn\u0105\u0107 za\u0142o\u017cone cele!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O tym, \u017ce pot\u0119\u017cne imperium spo\u0142eczno\u015bciowe Marka Zuckerberga ma wielk\u0105 moc sprzeda\u017cow\u0105, m\u00f3wili\u015bmy ju\u017c nie jeden raz. Pytanie tylko, jak mo\u017cna t\u0119 moc wykorzysta\u0107 we w\u0142a\u015bciwy spos\u00f3b i prze\u0142o\u017cy\u0107 na sukces w\u0142asnej firmy? Sprawd\u017a nasz poradnik, kt\u00f3ry przygotowali\u015bmy dla os\u00f3b szukaj\u0105cych przepisu na skuteczn\u0105 reklam\u0119 na Facebooku!<\/p>\n","protected":false},"author":23,"featured_media":15586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-15584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skuteczna reklama na Facebooku - czyli jaka? - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/skuteczna-reklama-na-facebooku-czyli-jaka\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skuteczna reklama na Facebooku - czyli jaka? - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"O tym, \u017ce pot\u0119\u017cne imperium spo\u0142eczno\u015bciowe Marka Zuckerberga ma wielk\u0105 moc sprzeda\u017cow\u0105, m\u00f3wili\u015bmy ju\u017c nie jeden raz. Pytanie tylko, jak mo\u017cna t\u0119 moc wykorzysta\u0107 we w\u0142a\u015bciwy spos\u00f3b i prze\u0142o\u017cy\u0107 na sukces w\u0142asnej firmy? 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