{"id":17170,"date":"2021-03-01T09:51:49","date_gmt":"2021-03-01T08:51:49","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=17170"},"modified":"2026-03-05T11:51:59","modified_gmt":"2026-03-05T10:51:59","slug":"jak-zdefiniowac-grupe-docelowa","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/jak-zdefiniowac-grupe-docelowa\/","title":{"rendered":"Jak zdefiniowa\u0107 grup\u0119 docelow\u0105?"},"content":{"rendered":"\n<p><strong>Jednym z najwa\u017cniejszych element\u00f3w w procesie budowania w\u0142asnej marki jest zdefiniowanie i poznanie jej odbiorc\u00f3w. Im bardziej specjalistyczna bran\u017ca, tym grupa, do kt\u00f3rej chcemy dotrze\u0107, b\u0119dzie w\u0119\u017csza, ale te\u017c trudniejsza do okre\u015blenia. Dlaczego na samym pocz\u0105tku warto pomy\u015ble\u0107 o swoich odbiorcach? Z tego wzgl\u0119du, by ju\u017c na starcie kierowa\u0107 swoj\u0105 ofert\u0119 i us\u0142ugi do os\u00f3b, kt\u00f3re s\u0105 zainteresowane danym tematem. Jak znale\u017a\u0107 swoj\u0105 grup\u0119 docelow\u0105 spo\u015br\u00f3d tak wielu u\u017cytkownik\u00f3w? Na to pytanie odpowiemy w poni\u017cszym artykule!<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/jak-zdefiniowac-grupe-docelowa\/#Czym_jest_grupa_docelowa\" >Czym jest grupa docelowa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/jak-zdefiniowac-grupe-docelowa\/#Grupa_docelowa_a_persona\" >Grupa docelowa a persona&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nprofit.net\/pl\/blog\/jak-zdefiniowac-grupe-docelowa\/#Jak_okreslic_grupe_docelowa\" >Jak okre\u015bli\u0107 grup\u0119 docelow\u0105?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nprofit.net\/pl\/blog\/jak-zdefiniowac-grupe-docelowa\/#Korzysci_wynikajace_z_okreslenia_grupy_docelowej\" >Korzy\u015bci wynikaj\u0105ce z okre\u015blenia grupy docelowej<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nprofit.net\/pl\/blog\/jak-zdefiniowac-grupe-docelowa\/#Zapamietaj\" >Zapami\u0119taj!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_grupa_docelowa\"><\/span>Czym jest grupa docelowa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Grupa docelowa to nic innego jak Twoi odbiorcy, czyli potencjalni klienci. Innym okre\u015bleniem, z jakim mo\u017cesz si\u0119 spotka\u0107, jest target. Ca\u0142a strategia budowania marki powinna opiera\u0107 si\u0119 na potrzebach grupy docelowej. Zanim jednak przejdziesz do planowania dzia\u0142a\u0144 marketingowych, musisz j\u0105 pozna\u0107. Mo\u017cesz tworzy\u0107 \u015bwietne kreacje reklamowe, jednak gdy nie b\u0119d\u0105 dopasowane do Twoich odbiorc\u00f3w, nie przynios\u0105 one oczekiwanych rezultat\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Grupa_docelowa_a_persona\"><\/span>Grupa docelowa a persona&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kolejnym wa\u017cnym elementem podczas budowania w\u0142asnej marki jest <strong>persona<\/strong>. To opis, szkic adresata, do kt\u00f3rego kierujesz swoje us\u0142ugi. Odpowiednie okre\u015blenie persony pomo\u017ce Ci zdefiniowa\u0107 ca\u0142\u0105 grup\u0119 docelow\u0105. Oto lista kilku <strong>podstawowych pyta\u0144<\/strong>,<strong> <\/strong>na kt\u00f3re musisz odpowiedzie\u0107, tworz\u0105c person\u0119:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kim jest Tw\u00f3j klient?<\/li>\n\n\n\n<li>Ile ma lat?<\/li>\n\n\n\n<li>Gdzie mieszka?<\/li>\n\n\n\n<li>Czy ma rodzin\u0119?<\/li>\n\n\n\n<li>Jakie ma wykszta\u0142cenie?<\/li>\n\n\n\n<li>Gdzie pracuje?<\/li>\n\n\n\n<li>Jakie jest jego motto?<\/li>\n\n\n\n<li>Co lubi?<\/li>\n\n\n\n<li>Czego nie lubi?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_okreslic_grupe_docelowa\"><\/span>Jak okre\u015bli\u0107 grup\u0119 docelow\u0105?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Grup docelowych &#8211; w zale\u017cno\u015bci od bran\u017cy &#8211; mo\u017cesz stworzy\u0107 kilka. Im bardziej szczeg\u00f3\u0142owa, tym wi\u0119ksza szansa na sukces. W przypadku sklepu z zabawkami Twoimi odbiorcami s\u0105 m. in. rodzice, rodze\u0144stwo czy chrzestni. Zauwa\u017c, \u017ce na ka\u017cd\u0105 z tych grup zadzia\u0142a inny komunikat. Rodzice zwr\u00f3c\u0105 uwag\u0119 na jako\u015b\u0107, rodze\u0144stwo na cen\u0119, chrzestni na funkcje edukacyjne\u2026 W sytuacji, gdy mamy do czynienia z tak szerok\u0105 grup\u0105, dla ka\u017cdej z nich stw\u00f3rz person\u0119 i postaraj si\u0119 odpowiedzie\u0107 na pytania z punktu 2.<\/p>\n\n\n\n<p>Je\u015bli Twoja firma dzia\u0142a na rynku ju\u017c przez jaki\u015b czas, skorzystaj z narz\u0119dzi analitycznych, np. Google Analytics. Dane, jakie mo\u017cesz przeanalizowa\u0107, to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>wiek odbiorc\u00f3w,<\/li>\n\n\n\n<li>p\u0142e\u0107,<\/li>\n\n\n\n<li>zainteresowania,<\/li>\n\n\n\n<li>lokalizacja,<\/li>\n\n\n\n<li>wykorzystywane urz\u0105dzenia.<\/li>\n<\/ul>\n\n\n\n<p>Jednymi z ciekawszych danych, jakie dostarcza Google Analytics, s\u0105 informacje na temat nowych i powracaj\u0105cych u\u017cytkownik\u00f3w. Wi\u0119cej o narz\u0119dziach analitycznych we wpisie: <a href=\"https:\/\/nprofit.net\/pl\/blog\/przydatne-narzedzia-seo-do-analizy-strony-i-nie-tylko\/\">przydatne narz\u0119dzia SEO<\/a>.<\/p>\n\n\n\n<p>Analiza powy\u017cszych informacji dostarcza kluczowych danych, przydatnych podczas tworzenia grupy docelowej. Kolejnym elementem, na jaki warto zwr\u00f3ci\u0107 uwag\u0119 przy monitoringu raport\u00f3w GA, s\u0105 transakcje. Przeanalizuj, kt\u00f3ra grupa dokona\u0142a ich najwi\u0119cej. We\u017a pod uwag\u0119 wiek, p\u0142e\u0107 i wykorzystane urz\u0105dzenia.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img fetchpriority=\"high\" decoding=\"async\" width=\"409\" height=\"254\" src=\"https:\/\/lh3.googleusercontent.com\/1qC7GuwWAKaj1arxN-orvAQkmMlzHTUKjElc4RvEy02lDZ1clpgdPbWJLNJnsTc02GumP7p6eLKzMwhZGGjiesjFl9boTdCKxKNkgAMuMj8dh9ki9qB3mxSav1ZnNZXjXn4xJah0\"><\/p>\n\n\n\n<p>Dzi\u0119ki <strong>wymiarom dodatkowym<\/strong> mo\u017cesz rozbudowywa\u0107 sw\u00f3j raport w Google Analytics, \u0142\u0105cz\u0105c ze sob\u0105 kilka zmiennych, np. wiek, p\u0142e\u0107 i urz\u0105dzenie, z jakiego korzystaj\u0105 odbiorcy.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/N6NeVb4G_m9_lXgEsao8PWW5Pv1E73REM5vVqFPSbJBRHuJzDdFI50K8kd3AM-vcPYIs4F9W0221SI9F9liy3P0RjfUxjyQLzOya_c4-4QnT6TMYdGZ7no1ciW8xl0OBj5J_D9Ci\" width=\"602\" height=\"395\"><\/p>\n\n\n\n<p>Wa\u017cn\u0105 kwesti\u0105 w przypadku publikacji w social mediach jest <strong>ustalenie harmonogramu post\u00f3w<\/strong> <strong>czy reklam.<\/strong> W tym przypadku nale\u017cy przeanalizowa\u0107 profil swojego odbiorcy i zastanowi\u0107 si\u0119, kiedy korzysta z medi\u00f3w spo\u0142eczno\u015bciowych, w jakich godzinach pracuje itp. Im bardziej dopasowany czas publikacji post\u00f3w, tym wi\u0119ksza szansa na dotarcie do wi\u0119kszej liczby u\u017cytkownik\u00f3w.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Korzysci_wynikajace_z_okreslenia_grupy_docelowej\"><\/span>Korzy\u015bci wynikaj\u0105ce z okre\u015blenia grupy docelowej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gdy znasz ju\u017c swoich odbiorc\u00f3w, mo\u017cesz \u0142atwo dopasowa\u0107 do nich tre\u015bci, grafiki, komunikaty. Zdefiniowanie grupy docelowej przynosi dwie g\u0142\u00f3wne korzy\u015bci:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>do odbiorc\u00f3w docieraj\u0105 tylko takie reklamy, jakie chc\u0105 ogl\u0105da\u0107 takie, kt\u00f3re na nich dzia\u0142aj\u0105,&nbsp;<\/li>\n\n\n\n<li>reklamodawcy nie ponosz\u0105 strat finansowych, poniewa\u017c trafiaj\u0105 do swoich odbiorc\u00f3w, dzi\u0119ki czemu zwrot z inwestycji jest wi\u0119kszy.<\/li>\n<\/ul>\n\n\n\n<p>Dzi\u0119ki nieustannie rozwijaj\u0105cym si\u0119 technologiom oraz coraz wi\u0119kszej liczbie u\u017cytkownik\u00f3w w sieci, dane, kt\u00f3re mo\u017cna zdoby\u0107 na ich temat, s\u0105 szczeg\u00f3\u0142owe, przez co umo\u017cliwiaj\u0105 dok\u0142adne poznanie odbiorc\u00f3w reklam, a tak\u017ce ich zrozumienie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zapamietaj\"><\/span><strong>Zapami\u0119taj!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Samo okre\u015blenie grupy docelowej nie wystarczy, jednak jest po\u0142ow\u0105 sukcesu. Gdy okre\u015blisz ju\u017c, kim s\u0105 Twoi odbiorcy, czeka Ci\u0119 najtrudniejszy etap, czyli odpowiednie&nbsp; <strong>dopasowanie swoich komunikat\u00f3w<\/strong> do oczekiwa\u0144 u\u017cytkownik\u00f3w. Tworz\u0105c tre\u015bci, u\u017cywaj sformu\u0142owa\u0144, kt\u00f3re s\u0105 znane Twojej grupie docelowej. Grafiki i zdj\u0119cia tak\u017ce odgrywaj\u0105 wa\u017cn\u0105 rol\u0119 w komunikacji, dlatego zadbaj o to, aby by\u0142y widoczne oraz zrozumia\u0142e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jednym z najwa\u017cniejszych element\u00f3w w procesie budowania w\u0142asnej marki jest zdefiniowanie i poznanie jej odbiorc\u00f3w. Im bardziej specjalistyczna bran\u017ca, tym grupa, do kt\u00f3rej chcemy dotrze\u0107, b\u0119dzie w\u0119\u017csza, ale te\u017c trudniejsza do okre\u015blenia. Dlaczego na samym pocz\u0105tku warto pomy\u015ble\u0107 o swoich odbiorcach? Z tego wzgl\u0119du, by ju\u017c na starcie kierowa\u0107 swoj\u0105 ofert\u0119 i us\u0142ugi do os\u00f3b, [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":17173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,13],"tags":[],"class_list":["post-17170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poradniki","category-wiedza-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak zdefiniowa\u0107 grup\u0119 docelow\u0105? - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/jak-zdefiniowac-grupe-docelowa\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zdefiniowa\u0107 grup\u0119 docelow\u0105? - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"Jednym z najwa\u017cniejszych element\u00f3w w procesie budowania w\u0142asnej marki jest zdefiniowanie i poznanie jej odbiorc\u00f3w. 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