{"id":19828,"date":"2021-05-04T14:05:21","date_gmt":"2021-05-04T12:05:21","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=19828"},"modified":"2021-05-04T14:05:21","modified_gmt":"2021-05-04T12:05:21","slug":"seo-copywriting-jak-pisac-i-sie-nie-wypalic","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/","title":{"rendered":"SEO Copywriting &#8211; jak pisa\u0107 i si\u0119 nie wypali\u0107?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pisanie tre\u015bci mo\u017ce si\u0119 wydawa\u0107 przyjemnym zaj\u0119ciem, jednak przyjmowane zlecenia cz\u0119sto nie znajduj\u0105 si\u0119 w polu zainteresowa\u0144 copywritera i mog\u0105 dotyczy\u0107 skomplikowanych temat\u00f3w. Je\u017celi jest ich sporo, praca mo\u017ce si\u0119 wydawa\u0107 naprawd\u0119 \u017cmudna, a czasami nawet denerwuj\u0105ca. Z tego powodu warto si\u0119 zastanowi\u0107 nad tym jak pisa\u0107, \u017ceby si\u0119 nie wypali\u0107?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tworzenie tekst\u00f3w SEO jest specyficznym zaj\u0119ciem. Wymaga stosowania trudnych w u\u017cyciu s\u0142\u00f3w kluczowych, pisania na przer\u00f3\u017cne tematy &#8211; zar\u00f3wno proste, jak i wyj\u0105tkowo trudne i specjalistyczne. Nie tak rzadko zdarzaj\u0105 si\u0119 zlecenia, kt\u00f3re wi\u0105\u017c\u0105 si\u0119 z napisaniem nawet stu tysi\u0119cy znak\u00f3w praktycznie o tym samym. To prosta droga do wypalenia, a tak\u017ce frustracji. Kluczem do uporania si\u0119 z takim problemem jest skupienie si\u0119 na tym, \u017ceby pisanie by\u0142o mo\u017cliwie jak najprostsze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kreatywno\u015b\u0107 nie jest czym\u015b, nad czym posiada si\u0119 pe\u0142n\u0105 kontrol\u0119. Istniej\u0105 jednak sposoby, dzi\u0119ki kt\u00f3rym copywriting mo\u017ce sta\u0107 si\u0119 \u0142atwiejszy i przyjemniejszy. Poni\u017cej zamieszczam kilka wskaz\u00f3wek odno\u015bnie tego, jak mo\u017cna u\u0142atwia\u0107 sobie prac\u0119.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#1_Porzadny_research\" >1. Porz\u0105dny research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#2_Badz_odbiorca\" >2. B\u0105d\u017a odbiorc\u0105<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#3_Okresl_tematy_w_ktorych_czujesz_sie_dobrze\" >3. Okre\u015bl tematy, w kt\u00f3rych czujesz si\u0119 dobrze<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#4_Niepisanie_kluczem_do_prostszego_pisania\" >4. Niepisanie kluczem do prostszego pisania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#5_Dbaj_o_zroznicowanie\" >5. Dbaj o zr\u00f3\u017cnicowanie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#6_Muzyka_dla_uszu\" >6. Muzyka dla uszu<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Porzadny_research\"><\/span>1. Porz\u0105dny research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ten punkt pewnie nikogo nie dziwi. Mimo jego oczywisto\u015bci nie spos\u00f3b go pomin\u0105\u0107. Research powinien by\u0107 dok\u0142adny i zr\u00f3\u017cnicowany. Cz\u0119sto lepiej jest po\u015bwi\u0119ci\u0107 wi\u0119cej czasu na zdobycie informacji, ni\u017c faktyczne pisanie. Dzi\u0119ki temu nie b\u0119dzie ono \u017cmudne i zwi\u0105zane z przys\u0142owiowym \u201claniem wody\u201d tylko po to, \u017ceby tekst mia\u0142 okre\u015blon\u0105 liczb\u0119 znak\u00f3w ze spacjami. Czasami warto si\u0119 tak\u017ce skontaktowa\u0107 ze zleceniodawc\u0105, poniewa\u017c mo\u017ce on szybko przekaza\u0107 kilka informacji, kt\u00f3re b\u0119d\u0105 u\u017cyteczne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Badz_odbiorca\"><\/span>2. B\u0105d\u017a odbiorc\u0105<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Copywriting SEO nie polega jedynie na \u201cupychaniu\u201d s\u0142\u00f3w kluczowych w danym tek\u015bcie. Co prawda jego g\u0142\u00f3wnym celem jest pozytywny wp\u0142yw na pozycjonowanie strony, ale nadal wiele os\u00f3b szuka w tekstach konkretnych informacji. Z tego powodu warto postawi\u0107 si\u0119 w roli odbiorcy. Nawet je\u015bli jest to temat mog\u0105cy uchodzi\u0107 za \u2026 niezbyt porywaj\u0105cy. Powiedzmy, \u017ce to tekst o skrzynkach na listy. Je\u015bli to ja bym szuka\u0142 skrzynki, to zwr\u00f3ci\u0142bym uwag\u0119 na kilka rzeczy &#8211; na przyk\u0142ad materia\u0142 wykonania, kolor, kszta\u0142t czy odporno\u015b\u0107, je\u015bli skrzynka b\u0119dzie umieszczona na dworze. Dzi\u0119ki temu mam ju\u017c zarys planu ca\u0142ego tekstu, co znacznie przyspiesza proces tw\u00f3rczy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Okresl_tematy_w_ktorych_czujesz_sie_dobrze\"><\/span>3. Okre\u015bl tematy, w kt\u00f3rych czujesz si\u0119 dobrze<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017cdy copywriter chcia\u0142by pisa\u0107 na tematy, kt\u00f3rymi si\u0119 interesuje i kt\u00f3re lubi. Oczywi\u015bcie nie zawsze jest to mo\u017cliwe, jednak pracuj\u0105c w agencji, mo\u017cna zwyczajnie poinformowa\u0107 prze\u0142o\u017conego o tym, kt\u00f3re zagadnienia s\u0105 najbardziej przyst\u0119pne. On b\u0119dzie wtedy wiedzia\u0142, \u017ce mo\u017ce liczy\u0107 w ich przypadku na wy\u017csz\u0105 jako\u015b\u0107, dlatego ch\u0119tniej b\u0119dzie je zleca\u0107 temu w\u0142a\u015bnie copywriterowi. Sytuacja mo\u017ce by\u0107 analogiczna, je\u015bli zrobi si\u0119 list\u0119 temat\u00f3w, kt\u00f3re sprawiaj\u0105 najwi\u0119ksze problemy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Niepisanie_kluczem_do_prostszego_pisania\"><\/span>4. Niepisanie kluczem do prostszego pisania<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No dobrze, ale przecie\u017c skoro si\u0119 nie pisze, to teksty nie powstaj\u0105, wi\u0119c jak ma to u\u0142atwi\u0107 proces tw\u00f3rczy? Nie chodzi oczywi\u015bcie o godzinne opuszczanie stanowiska. Kr\u00f3tkie przerwy w pracy s\u0105 niesamowicie istotne, poniewa\u017c ludzki m\u00f3zg nie jest w stanie skupia\u0107 si\u0119 na jednej rzeczy przez d\u0142u\u017cszy czas. Tymczasem sporo copywriter\u00f3w sp\u0119dza przed komputerem kilka godzin bez przerwy, co wcale nie wp\u0142ywa dobrze na szybko\u015b\u0107 pracy czy jej jako\u015b\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ju\u017c same wskazania BHP sugeruj\u0105, \u017ceby co godzin\u0119 robi\u0107 sobie kilkuminutowe odpoczynki od pracy przed monitorem. Mo\u017cna w tym czasie p\u00f3j\u015b\u0107 na kr\u00f3tki spacer, porozmawia\u0107 z kim\u015b czy co\u015b zje\u015b\u0107. Dzi\u0119ki temu wspomniany m\u00f3zg po powrocie do komputera zyskuje delikatnie inn\u0105 perspektyw\u0119, co pozwala nie tylko przyspieszy\u0107 pisanie i wpada\u0107 na nowe pomys\u0142y, ale te\u017c zwraca\u0107 uwag\u0119 na potencjalne b\u0142\u0119dy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kilka lat temu korzysta\u0142em z poradnika dotycz\u0105cego rysowania i w\u0142a\u015bnie z niego dowiedzia\u0142em si\u0119, jak istotne s\u0105 przerwy. Wracaj\u0105c do kartki po kilku minutach odpoczynku, dostrzega\u0142em b\u0142\u0119dy, kt\u00f3rych wcze\u015bniej nie zauwa\u017ca\u0142em, poniewa\u017c m\u00f3j m\u00f3zg zwyczajnie przyzwyczaja\u0142 si\u0119 do ich obecno\u015bci. Do tego szybko wpada\u0142em na nowe rozwi\u0105zania, dzi\u0119ki kt\u00f3rym rysunek wygl\u0105da\u0142 ostatecznie jeszcze lepiej. W pisaniu jest bardzo podobnie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Dbaj_o_zroznicowanie\"><\/span>5. Dbaj o zr\u00f3\u017cnicowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Najwi\u0119ksze zlecenia warto podzieli\u0107 na mniejsze cz\u0119\u015bci, \u017ceby praca nie by\u0142a tak \u017cmudna. Oczywi\u015bcie, czasami lepiej napisa\u0107 kilka tekst\u00f3w pod rz\u0105d na dany temat, ale je\u015bli mia\u0142by to by\u0107 ca\u0142y dzie\u0144 pracy, warto rozbi\u0107 to np. na dwa, trzy dni i dobra\u0107 zlecenia na inne tre\u015bci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Muzyka_dla_uszu\"><\/span>6. Muzyka dla uszu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ten punkt jest mocno subiektywny, jednak sprawdza si\u0119 w moim przypadku i by\u0107 mo\u017ce zadzia\u0142a u innych os\u00f3b. Mianowicie, spor\u0105 cz\u0119\u015b\u0107 dnia pracy sp\u0119dzam ze s\u0142uchawkami na uszach. Muzyka pozwala mi si\u0119 w pewien spos\u00f3b odci\u0105\u0107 od otaczaj\u0105cego mnie \u015bwiata, dzi\u0119ki czemu mog\u0119 jeszcze lepiej skoncentrowa\u0107 si\u0119 na pisanym tek\u015bcie. Poza tym s\u0142uchanie muzyki jest po prostu przyjemne, dlatego znacznie podnosi m\u00f3j komfort pracy. Wybieram zwykle utwory do\u015b\u0107 \u017cywe i instrumentalne lub z tekstem w j\u0119zyku obcym. Niestety, polskie s\u0142owa za bardzo przyci\u0105gaj\u0105 uwag\u0119.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pisanie tre\u015bci mo\u017ce si\u0119 wydawa\u0107 przyjemnym zaj\u0119ciem, jednak przyjmowane zlecenia cz\u0119sto nie znajduj\u0105 si\u0119 w polu zainteresowa\u0144 copywritera i mog\u0105 dotyczy\u0107 skomplikowanych temat\u00f3w. Je\u017celi jest ich sporo, praca mo\u017ce si\u0119 wydawa\u0107 naprawd\u0119 \u017cmudna, a czasami nawet denerwuj\u0105ca. Z tego powodu warto si\u0119 zastanowi\u0107 nad tym jak pisa\u0107, \u017ceby si\u0119 nie wypali\u0107? Tworzenie tekst\u00f3w SEO jest [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":44879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-19828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Copywriting - jak pisa\u0107 i si\u0119 nie wypali\u0107? - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Copywriting - jak pisa\u0107 i si\u0119 nie wypali\u0107? - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"Pisanie tre\u015bci mo\u017ce si\u0119 wydawa\u0107 przyjemnym zaj\u0119ciem, jednak przyjmowane zlecenia cz\u0119sto nie znajduj\u0105 si\u0119 w polu zainteresowa\u0144 copywritera i mog\u0105 dotyczy\u0107 skomplikowanych temat\u00f3w. Je\u017celi jest ich sporo, praca mo\u017ce si\u0119 wydawa\u0107 naprawd\u0119 \u017cmudna, a czasami nawet denerwuj\u0105ca. Z tego powodu warto si\u0119 zastanowi\u0107 nad tym jak pisa\u0107, \u017ceby si\u0119 nie wypali\u0107? Tworzenie tekst\u00f3w SEO jest [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/\" \/>\n<meta property=\"og:site_name\" content=\"NPROFIT\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T12:05:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/05\/wpis-19828.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jakub Gaw\u0119da\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jakub Gaw\u0119da\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/\"},\"author\":{\"name\":\"Jakub Gaw\u0119da\",\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/#\\\/schema\\\/person\\\/6c41904fc4d2a45d7a8532b1bd2f02d5\"},\"headline\":\"SEO Copywriting &#8211; jak pisa\u0107 i si\u0119 nie wypali\u0107?\",\"datePublished\":\"2021-05-04T12:05:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/\"},\"wordCount\":899,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/wpis-19828.png\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/\",\"url\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/\",\"name\":\"SEO Copywriting - jak pisa\u0107 i si\u0119 nie wypali\u0107? - Blog NPROFIT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/wpis-19828.png\",\"datePublished\":\"2021-05-04T12:05:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/wpis-19828.png\",\"contentUrl\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/wpis-19828.png\",\"width\":1200,\"height\":630,\"caption\":\"SEO Copywriting - jak pisa\u0107 i si\u0119 nie wypali\u0107?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Copywriting &#8211; jak pisa\u0107 i si\u0119 nie wypali\u0107?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/\",\"name\":\"NPROFIT\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/#organization\",\"name\":\"NPROFIT\",\"url\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/bigLogo.png\",\"contentUrl\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/bigLogo.png\",\"width\":323,\"height\":50,\"caption\":\"NPROFIT\"},\"image\":{\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/#\\\/schema\\\/person\\\/6c41904fc4d2a45d7a8532b1bd2f02d5\",\"name\":\"Jakub Gaw\u0119da\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cd493ed094542a4f8d3bafad45d4eebc2fa136283b6543788c087d17c8a4b80?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cd493ed094542a4f8d3bafad45d4eebc2fa136283b6543788c087d17c8a4b80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cd493ed094542a4f8d3bafad45d4eebc2fa136283b6543788c087d17c8a4b80?s=96&d=mm&r=g\",\"caption\":\"Jakub Gaw\u0119da\"},\"url\":\"https:\\\/\\\/nprofit.net\\\/pl\\\/blog\\\/author\\\/jakub-gaweda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Copywriting - jak pisa\u0107 i si\u0119 nie wypali\u0107? - Blog NPROFIT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/","og_locale":"pl_PL","og_type":"article","og_title":"SEO Copywriting - jak pisa\u0107 i si\u0119 nie wypali\u0107? - Blog NPROFIT","og_description":"Pisanie tre\u015bci mo\u017ce si\u0119 wydawa\u0107 przyjemnym zaj\u0119ciem, jednak przyjmowane zlecenia cz\u0119sto nie znajduj\u0105 si\u0119 w polu zainteresowa\u0144 copywritera i mog\u0105 dotyczy\u0107 skomplikowanych temat\u00f3w. Je\u017celi jest ich sporo, praca mo\u017ce si\u0119 wydawa\u0107 naprawd\u0119 \u017cmudna, a czasami nawet denerwuj\u0105ca. Z tego powodu warto si\u0119 zastanowi\u0107 nad tym jak pisa\u0107, \u017ceby si\u0119 nie wypali\u0107? Tworzenie tekst\u00f3w SEO jest [&hellip;]","og_url":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/","og_site_name":"NPROFIT","article_published_time":"2021-05-04T12:05:21+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/05\/wpis-19828.png","type":"image\/png"}],"author":"Jakub Gaw\u0119da","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Jakub Gaw\u0119da","Szacowany czas czytania":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#article","isPartOf":{"@id":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/"},"author":{"name":"Jakub Gaw\u0119da","@id":"https:\/\/nprofit.net\/pl\/#\/schema\/person\/6c41904fc4d2a45d7a8532b1bd2f02d5"},"headline":"SEO Copywriting &#8211; jak pisa\u0107 i si\u0119 nie wypali\u0107?","datePublished":"2021-05-04T12:05:21+00:00","mainEntityOfPage":{"@id":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/"},"wordCount":899,"commentCount":1,"publisher":{"@id":"https:\/\/nprofit.net\/pl\/#organization"},"image":{"@id":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#primaryimage"},"thumbnailUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/05\/wpis-19828.png","articleSection":["Content Marketing"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/","url":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/","name":"SEO Copywriting - jak pisa\u0107 i si\u0119 nie wypali\u0107? - Blog NPROFIT","isPartOf":{"@id":"https:\/\/nprofit.net\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#primaryimage"},"image":{"@id":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#primaryimage"},"thumbnailUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/05\/wpis-19828.png","datePublished":"2021-05-04T12:05:21+00:00","breadcrumb":{"@id":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#primaryimage","url":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/05\/wpis-19828.png","contentUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/05\/wpis-19828.png","width":1200,"height":630,"caption":"SEO Copywriting - jak pisa\u0107 i si\u0119 nie wypali\u0107?"},{"@type":"BreadcrumbList","@id":"https:\/\/nprofit.net\/pl\/blog\/seo-copywriting-jak-pisac-i-sie-nie-wypalic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/nprofit.net\/pl\/"},{"@type":"ListItem","position":2,"name":"SEO Copywriting &#8211; jak pisa\u0107 i si\u0119 nie wypali\u0107?"}]},{"@type":"WebSite","@id":"https:\/\/nprofit.net\/pl\/#website","url":"https:\/\/nprofit.net\/pl\/","name":"NPROFIT","description":"","publisher":{"@id":"https:\/\/nprofit.net\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nprofit.net\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/nprofit.net\/pl\/#organization","name":"NPROFIT","url":"https:\/\/nprofit.net\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/nprofit.net\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/07\/bigLogo.png","contentUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/07\/bigLogo.png","width":323,"height":50,"caption":"NPROFIT"},"image":{"@id":"https:\/\/nprofit.net\/pl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/nprofit.net\/pl\/#\/schema\/person\/6c41904fc4d2a45d7a8532b1bd2f02d5","name":"Jakub Gaw\u0119da","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/0cd493ed094542a4f8d3bafad45d4eebc2fa136283b6543788c087d17c8a4b80?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0cd493ed094542a4f8d3bafad45d4eebc2fa136283b6543788c087d17c8a4b80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0cd493ed094542a4f8d3bafad45d4eebc2fa136283b6543788c087d17c8a4b80?s=96&d=mm&r=g","caption":"Jakub Gaw\u0119da"},"url":"https:\/\/nprofit.net\/pl\/blog\/author\/jakub-gaweda\/"}]}},"_links":{"self":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/posts\/19828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/comments?post=19828"}],"version-history":[{"count":0,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/posts\/19828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/media\/44879"}],"wp:attachment":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/media?parent=19828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/categories?post=19828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/tags?post=19828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}