{"id":21810,"date":"2021-08-16T10:48:06","date_gmt":"2021-08-16T08:48:06","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=21810"},"modified":"2021-08-16T10:48:06","modified_gmt":"2021-08-16T08:48:06","slug":"reguly-google-merchant-center","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/reguly-google-merchant-center\/","title":{"rendered":"Regu\u0142y  Google Merchant Center"},"content":{"rendered":"\n<p>W Google Merchant Center jest mn\u00f3stwo narz\u0119dzi do tego, aby optymalizowa\u0107 plik danych o produktach. Wp\u0142ywaj\u0105 one na spos\u00f3b przesy\u0142ania informacji do Google i zwi\u0119kszenie zasi\u0119gu Twoich reklam. Jednym z nich s\u0105 w\u0142a\u015bnie regu\u0142y pliku danych. Ma\u0142o os\u00f3b korzysta z tego narz\u0119dzia lub robi to dopiero w momencie, kiedy co\u015b nie zadzia\u0142a b\u0105d\u017a pojawi si\u0119 jaki\u015b problem. Przydaje si\u0119 w konkretnym przypadku, kiedy to chcemy za pomoc\u0105 jakich\u015b warto\u015bci wp\u0142yn\u0105\u0107 na inne. Nasze dzia\u0142anie musi by\u0107 odpowiedzialne i zaplanowane, aby dana regu\u0142a zadzia\u0142a\u0142a i nie wyrz\u0105dzi\u0142a \u017cadnej szkody.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/reguly-google-merchant-center\/#Konfigurowanie_regul_w_pliku\" >Konfigurowanie regu\u0142 w pliku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/reguly-google-merchant-center\/#Mozliwosci_wykorzystania_regul_pliku_danych\" >Mo\u017cliwo\u015bci wykorzystania regu\u0142 pliku danych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nprofit.net\/pl\/blog\/reguly-google-merchant-center\/#Dzialanie_regul_pliku_danych\" >Dzia\u0142anie regu\u0142 pliku danych<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konfigurowanie_regul_w_pliku\"><\/span><strong>Konfigurowanie regu\u0142 w pliku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby m\u00f3c konfigurowa\u0107 regu\u0142y pliku danych, musimy posiada\u0107 prawid\u0142owo przygotowany plik produktowy. Wszystko powinno by\u0107 zgodne z tym, co znajduje si\u0119 w Twojej witrynie. Nie nale\u017cy za\u015bmieca\u0107 pliku produktowego niepotrzebnymi rzeczami i dodatkowymi parametrami. Warto r\u00f3wnie\u017c pami\u0119ta\u0107, \u017ce NIE WOLNO REKLAMOWA\u0106 US\u0141UG, gdy\u017c narusza to zasady reklam produktowych. Konta Merchant Center s\u0105 regularnie sprawdzane, a je\u015bli oka\u017ce si\u0119, \u017ce naruszasz zasady reklam produktowych, otrzymasz maila z ostrze\u017ceniem. Nast\u0119pnie Twoje konto zostanie zawieszone, a reklamy przestan\u0105 si\u0119 wy\u015bwietla\u0107. Oczywi\u015bcie, tylko je\u015bli nie rozwi\u0105\u017cesz problemu. Kiedy mamy ju\u017c wszystko przygotowane, mo\u017cemy przyst\u0105pi\u0107 do tworzenia:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Zaloguj si\u0119 na konto Google Merchant Center.<\/li><li>Wejd\u017a w zak\u0142adk\u0119 \u201eProdukty\u201d, a nast\u0119pnie kliknij w \u201ePliki danych\u201d.<\/li><li>Wybierz plik danych, dla kt\u00f3rego chcesz stworzy\u0107 regu\u0142y.<\/li><li>Kliknij w kart\u0119 \u201eRegu\u0142y\u201d.<\/li><li>Kliknij \u201eUtw\u00f3rz regu\u0142\u0119\u201d i wybierz atrybut z listy.<\/li><li>Skonfiguruj \u201e\u0179r\u00f3d\u0142o danych\u201d.<\/li><li>Dodaj \u201eZmiany\u201d.<\/li><li>Zapisz to jako wersj\u0119 robocz\u0105.<\/li><li>Kliknij \u201eSprawd\u017a zmiany\u201d, aby sprawdzi\u0107 jak Twoje dzia\u0142anie wp\u0142ynie , zanim zostanie zastosowane w pliku produktowym.<\/li><li>Kliknij \u201eZastosuj\u201d, aby zapisa\u0107 zmiany i wprowadzi\u0107 je w \u017cycie.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"371\" height=\"380\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image.png\" alt=\"\" class=\"wp-image-21811\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image.png 371w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-293x300.png 293w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"676\" height=\"278\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-1.png\" alt=\"\" class=\"wp-image-21812\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-1.png 676w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-1-300x123.png 300w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"719\" height=\"115\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-2.png\" alt=\"\" class=\"wp-image-21813\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-2.png 719w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-2-300x48.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"122\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-3-1024x122.png\" alt=\"\" class=\"wp-image-21814\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-3-1024x122.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-3-300x36.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-3-768x92.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-3.png 1275w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"619\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-4.png\" alt=\"\" class=\"wp-image-21815\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-4.png 879w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-4-300x211.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-4-768x541.png 768w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"718\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-5.png\" alt=\"\" class=\"wp-image-21816\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-5.png 264w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-5-110x300.png 110w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mozliwosci_wykorzystania_regul_pliku_danych\"><\/span><strong>Mo\u017cliwo\u015bci wykorzystania regu\u0142 pliku danych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jest ich mn\u00f3stwo, ale nale\u017cy pami\u0119ta\u0107 o tym, \u017ce dzia\u0142aj\u0105 kaskadowo. Najpierw zostanie zastosowana pierwsza, p\u00f3\u017aniej druga itd. Poni\u017cej kilka popularnych przyk\u0142ad\u00f3w, aby zobrazowa\u0107 ich dzia\u0142anie:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Brak atrybutu dostawy:<ol type=\"a\"><li>Dodajemy \u017ar\u00f3d\u0142o danych, czyli \u201edostawa\u201d.<\/li><li>Ustawiamy brak warto\u015bci.<\/li><li>Wybieramy opcj\u0119 \u201eustaw jako\u201d, gdy\u017c b\u0119dziemy tworzy\u0107 warto\u015b\u0107.<\/li><li>Klikamy atrybut podrz\u0119dny i wybieramy ustawienia tak, aby zgadza\u0142o si\u0119 z informacjami na witrynie i o produktach.<\/li><li>Klikamy \u201eOk\u201d oraz \u201eZapisz jako wersj\u0119 robocz\u0105\u201d.<\/li><li>Nast\u0119pnie klikamy \u201eZastosuj\u201d.<\/li><\/ol><\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-6-1024x557.png\" alt=\"\" class=\"wp-image-21818\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-6-1024x557.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-6-300x163.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-6-768x418.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-6.png 1311w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-7-1024x638.png\" alt=\"\" class=\"wp-image-21819\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-7-1024x638.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-7-300x187.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-7-768x478.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-7.png 1108w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Zmiana waluty:<ol type=\"a\"><li>Dodajemy \u017ar\u00f3d\u0142o danych, czyli \u201ecena\u201d.<\/li><li>Ustawiamy warto\u015b\u0107 na tak\u0105, kt\u00f3ra jest nieprawid\u0142owa i kt\u00f3r\u0105 chcemy zmieni\u0107.<\/li><li>Wybieramy opcj\u0119 ustaw jako, gdy\u017c b\u0119dziemy tworzy\u0107 warto\u015b\u0107.<\/li><li>Klikamy atrybut grupy i wybieramy prawid\u0142ow\u0105 warto\u015b\u0107, na jak\u0105 chcemy zmieni\u0107.<\/li><li>Klikamy \u201eOk\u201d oraz \u201eZapisz jako wersj\u0119 robocz\u0105\u201d.<\/li><li>Nast\u0119pnie klikamy \u201eZastosuj\u201d.<\/li><\/ol><\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-8-1024x661.png\" alt=\"\" class=\"wp-image-21820\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-8-1024x661.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-8-300x194.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-8-768x496.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-8.png 1112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>ID produktu nie istnieje:<ol type=\"a\"><li>Dodajemy \u017ar\u00f3d\u0142o danych, czyli id.<\/li><li>Ustawiamy warto\u015b\u0107 produkt\u00f3w na nieistniej\u0105c\u0105.<\/li><li>Oznaczamy ten atrybut jako \u201eno\u201d.<\/li><li>Standaryzujemy jako \u201eTAK\u201d<\/li><li>Klikamy \u201eOk\u201d oraz \u201eZapisz jako wersj\u0119 robocz\u0105\u201d.<\/li><li>Nast\u0119pnie klikamy \u201eZastosuj\u201d.<\/li><li>Dodajemy kolejne \u017ar\u00f3d\u0142o danych, czyli gtin.<\/li><li>Ustawiamy warto\u015b\u0107 produkt\u00f3w na nieistniej\u0105c\u0105.<\/li><li>Oznaczamy ten atrybut \u201e*\u201d, jako wyra\u017cenie regularne.<\/li><li>Klikamy \u201ewyczy\u015b\u0107\u201d, gdy\u017c ta warto\u015b\u0107 jest nieistniej\u0105ca.<\/li><li>Klikamy \u201eOk\u201d oraz \u201eZapisz jako wersj\u0119 robocz\u0105\u201d.<\/li><li>Nast\u0119pnie klikamy \u201eZastosuj\u201d.<\/li><\/ol><\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"101\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-9.png\" alt=\"\" class=\"wp-image-21821\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-9.png 761w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-9-300x40.png 300w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-11-1024x348.png\" alt=\"\" class=\"wp-image-21823\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-11-1024x348.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-11-300x102.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-11-768x261.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-11.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-10-1024x647.png\" alt=\"\" class=\"wp-image-21822\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-10-1024x647.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-10-300x190.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-10-768x485.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2021\/08\/image-10.png 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dzialanie_regul_pliku_danych\"><\/span><strong>Dzia\u0142anie regu\u0142 pliku danych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Oczywi\u015bcie przyk\u0142ad\u00f3w jest o wiele wi\u0119cej. Regu\u0142y pozwalaj\u0105 bezpo\u015brednio ingerowa\u0107 w edycj\u0119 plik\u00f3w produktowych bez dost\u0119pu do CMS, co umo\u017cliwia natychmiastowe dzia\u0142anie. Regu\u0142a jednak nie zawsze zadzia\u0142a, dlatego trzeba po\u015bwi\u0119ci\u0107 czas, aby skonfigurowa\u0107 ustawienia, kt\u00f3re dadz\u0105 nam po\u017c\u0105dany efekt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>W Google Merchant Center jest mn\u00f3stwo narz\u0119dzi do tego, aby optymalizowa\u0107 plik danych o produktach. Wp\u0142ywaj\u0105 one na spos\u00f3b przesy\u0142ania informacji do Google i zwi\u0119kszenie zasi\u0119gu Twoich reklam. Jednym z nich s\u0105 w\u0142a\u015bnie regu\u0142y pliku danych. Ma\u0142o os\u00f3b korzysta z tego narz\u0119dzia lub robi to dopiero w momencie, kiedy co\u015b nie zadzia\u0142a b\u0105d\u017a pojawi si\u0119 [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":21824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regu\u0142y Google Merchant Center - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/reguly-google-merchant-center\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regu\u0142y Google Merchant Center - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"W Google Merchant Center jest mn\u00f3stwo narz\u0119dzi do tego, aby optymalizowa\u0107 plik danych o produktach. Wp\u0142ywaj\u0105 one na spos\u00f3b przesy\u0142ania informacji do Google i zwi\u0119kszenie zasi\u0119gu Twoich reklam. Jednym z nich s\u0105 w\u0142a\u015bnie regu\u0142y pliku danych. 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