{"id":42421,"date":"2025-10-28T11:31:18","date_gmt":"2025-10-28T10:31:18","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=42421"},"modified":"2025-10-30T11:11:56","modified_gmt":"2025-10-30T10:11:56","slug":"case-study-osrodekpodroz-pl","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/case-study-osrodekpodroz-pl\/","title":{"rendered":"Case Study &#8211; osrodekpodroz.pl"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-osrodekpodroz-pl\/#O_Kliencie\" >O Kliencie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-osrodekpodroz-pl\/#Cele\" >Cele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-osrodekpodroz-pl\/#Zakres_wspolpracy\" >Zakres wsp\u00f3\u0142pracy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-osrodekpodroz-pl\/#Efekty_wspolnej_pracy\" >Efekty wsp\u00f3lnej pracy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-osrodekpodroz-pl\/#Widocznosc\" >Widoczno\u015b\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-osrodekpodroz-pl\/#Ruch\" >Ruch<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_Kliencie\"><\/span>O Kliencie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O\u015brodek Podr\u00f3\u017c to plac\u00f3wka oferuj\u0105ca profesjonaln\u0105 psychoterapi\u0119 w Warszawie, specjalizuj\u0105c\u0105 si\u0119 w terapii indywidualnej, rodzinnej i grupowej. O\u015brodek dzia\u0142a w nurcie psychoterapii integracyjnej, \u0142\u0105cz\u0105c podej\u015bcia psychodynamiczne, poznawczo-behawioralne oraz egzystencjalne.&nbsp;Zesp\u00f3\u0142 sk\u0142ada si\u0119 z wykwalifikowanych psychoterapeut\u00f3w, psycholog\u00f3w i superwizor\u00f3w, kt\u00f3rzy pracuj\u0105 zgodnie z etycznymi standardami psychoterapii.<\/p>\n\n\n\n<p>W zakresie pozycjonowania wsp\u00f3\u0142pracujemy od stycznia 2021 roku<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cele\"><\/span>Cele<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Klient na pocz\u0105tku wyznaczy\u0142 nam szereg cel\u00f3w, na kt\u00f3rych mieli\u015bmy si\u0119 skupi\u0107. Jednym z g\u0142\u00f3wnych cel\u00f3w Klienta od samego pocz\u0105tku by\u0142o nastawienie na zwi\u0119kszenie lead\u00f3w pochodz\u0105cych telefon\u00f3w i kontaktu e-mailowego. Kolejnymi zadaniami wyznaczonymi dla nas by\u0142o og\u00f3lne zwi\u0119kszenie og\u00f3lnej widoczno\u015bci oraz ruchu na stronie. Dodatkowo mieli\u015bmy si\u0119 skupi\u0107 na promocji wskazanych fraz kluczowych.<\/p>\n\n\n\n<p>Poza tym dostali\u015bmy szereg wytycznych, kt\u00f3re mia\u0142y si\u0119 pojawia\u0107 w tre\u015bciach tworzonych przez naszych copywriter\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakres_wspolpracy\"><\/span><br>Zakres wsp\u00f3\u0142pracy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Audyt jest zawsze pierwszym krokiem kiedy rozpoczynamy wsp\u00f3\u0142prac\u0119. Pozwala nam to na eliminacj\u0119 problem\u00f3w technicznych oraz zapoznanie si\u0119 dok\u0142adnie z witryn\u0105 Klienta i jej ca\u0142ym potencja\u0142em. W audycie niwelujemy podstawowe b\u0142\u0119dy optymalizacyjne takie jak Meta Title, linkowanie wewn\u0119trzne i zewn\u0119trzne, problemy z canonical tags, linkowanie wewn\u0119trzne i zewn\u0119trzne i wiele wi\u0119cej. Audyt zazwyczaj skutkuje pierwszym skokiem widoczno\u015bci zale\u017cnym od tego, w jakim stanie by\u0142a domena kiedy do nas trafi\u0142a<\/p>\n\n\n\n<p>Po audycie opracowujemy strategie dzia\u0142a\u0144 na najbli\u017csze miesi\u0105ce wsp\u00f3\u0142pracy. W przypadku osrodekpodroz.pl nasze dzia\u0142ania skupia\u0142y si\u0119 g\u0142\u00f3wnie na link-buildingu oraz poprawkach technicznych. Du\u017ca ilo\u015b\u0107 tre\u015bci na stronie jest bardzo specjalistyczna, dlatego budow\u0119 tre\u015bci wspomagamy content planami w celu optymalizacji ich pod odpowiednie frazy. Ka\u017cdy kontent plan jest u nas oparty na dok\u0142adnej analizie s\u0142\u00f3w kluczowych i w zale\u017cno\u015bci od potrzeb Klienta mo\u017ce si\u0119 on ograniczy\u0107 do tytu\u0142u na danej podstronie albo jest dok\u0142adnym rozpisaniem Meta Title, H1, \u015br\u00f3dtytu\u0142\u00f3w H2-H6 z uwzgl\u0119dnieniem fraz kluczowych, kt\u00f3re powinny w tek\u015bcie si\u0119 znale\u017a\u0107.<\/p>\n\n\n\n<p>Dzia\u0142ania link-buildingu to zawsze bardzo indywidualny proces gdzie wa\u017cne dla nas jest zmaksymalizowanie efektu przy danym bud\u017cecie. Poza wykorzystywaniem w\u0142asnego, szerokiego zaplecza domen polskich i zagranicznych, w razie potrzeb pozyskujemy artyku\u0142y sponsorowane lub budujemy strony dedykowane. Ponadto, w naszej strategii link-building nie liczy si\u0119 tylko DR\/DA, ale tak\u017ce dok\u0142adne dopasowanie fraz oraz miejsca, gdzie dany link ma wzmocni\u0107 docelow\u0105 domen\u0119.<\/p>\n\n\n\n<p>Optymalizacje techniczne on-site to tak\u017ce ci\u0105g\u0142y proces. Po wst\u0119pnym audycie, kt\u00f3ry zajmuje si\u0119 g\u0142\u00f3wnymi problemami technicznymi, wraz z rozwojem strony pojawiaj\u0105 si\u0119 kolejne rzeczy, kt\u00f3re mo\u017cna poprawi\u0107 i optymalizowa\u0107. Z tego powodu cz\u0119sto przeprowadzamy analizy on-site, crawl testy i monitorujemy b\u0142\u0119dy Google Search Console, aby wyci\u0105gn\u0105\u0107 z danej witryny jak najwi\u0119cej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Efekty_wspolnej_pracy\"><\/span>Efekty wsp\u00f3lnej pracy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Widocznosc\"><\/span>Widoczno\u015b\u0107<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zanim Klient trafi\u0142 do nas prowadzone by\u0142y jedynie dzia\u0142ania na FB.<br>Widoczno\u015b\u0107 strony si\u0119ga\u0142a zaledwie 523 fraz w TOP50, 43 w TOP10 i 1 fraza w TOP3. Domena funkcjonowa\u0142a od 2019.<\/p>\n\n\n\n<p>Obecne wyniki prezentuj\u0105 si\u0119 nast\u0119puj\u0105co:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>W TOP50: 5610 (\u2191954%)<\/li>\n\n\n\n<li>W TOP10: 1353 (\u21913046%)<\/li>\n\n\n\n<li>W TOP3: 447 (\u219144600%)<\/li>\n<\/ul>\n\n\n\n<p>Pocz\u0105tek wsp\u00f3\u0142pracy skutkowa\u0142 lekkim skokiem, po czym nast\u0105pi\u0142 okres stagnacji.<br>Jest to naturalne w przypadku pozycjonowania g\u0142\u00f3wnie przez link-building. Linki potrzebuj\u0105 czasu, aby by\u0107 powi\u0105zane z domen\u0105 docelow\u0105. Tworzenie autorytetu linkami te\u017c trwa troch\u0119 d\u0142u\u017cej. Niemniej jednak, w momencie kiedy link-building \u201czaskoczy\u201d, wida\u0107 nag\u0142y wzrost.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"227\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-1.jpg\" alt=\"\" class=\"wp-image-42422\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-1.jpg 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-1-300x67.jpg 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-1-768x170.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Oczekuj\u0105c na efekty link-buildingu tworzyli\u015bmy content plany, aby zrealizowa\u0107 cel zwi\u0119kszenia og\u00f3lnej widoczno\u015bci. Pozwoli\u0142o to na osi\u0105gni\u0119cie wysokich pozycji na frazy nie tylko d\u0142ugiego, ale i kr\u00f3tkiego ogona.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"892\" height=\"471\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-2.jpg\" alt=\"\" class=\"wp-image-42423\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-2.jpg 892w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-2-300x158.jpg 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-2-768x406.jpg 768w\" sizes=\"(max-width: 892px) 100vw, 892px\" \/><\/figure>\n\n\n\n<p>Na powy\u017cszym zrzucie ekranu wida\u0107 jak po\u0142\u0105czenie strategi link-buildingu wzmacniaj\u0105cego autorytet domeny z odpowiednio stworzonym content planem potrafi wybi\u0107 nawet bardzo popularne frazy na bardzo wysokie pozycje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ruch\"><\/span>Ruch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nasze dzia\u0142ania na domenie zwi\u0119kszy\u0142y ruch z\u00a0 estymowanych 903 wizyt miesi\u0119cznie na estymowane 28,933 wizyty. Daje to wzrost ruchu o 3104%<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"238\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-3-1024x238.jpg\" alt=\"\" class=\"wp-image-42424\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-3-1024x238.jpg 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-3-300x70.jpg 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-3-768x178.jpg 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-3.jpg 1327w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Gdy Por\u00f3wnamy tylko ostatnie 6 miesi\u0119cy z poprzednim okresem, analiza danych wykazuje, \u017ce uda\u0142o nam si\u0119 osi\u0105gn\u0105\u0107 45% wzrost klikni\u0119\u0107 z 98,4 tysi\u0119cy na 143 tysi\u0105ce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-4-1024x350.jpg\" alt=\"\" class=\"wp-image-42425\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-4-1024x350.jpg 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-4-300x103.jpg 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-4-768x263.jpg 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-4.jpg 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Rozszerzaj\u0105c zakres bardziej, w por\u00f3wnaniu rok do roku uda\u0142o nam si\u0119 zwi\u0119kszy\u0107:<\/p>\n\n\n\n<p class=\"has-text-align-center\">1) Klik w numer telefonu \u2013 68%<br>2) Rozpocz\u0119cie formularza \u2013 232%<br>3) Klik w mail \u2013 88%<br>4) Przes\u0142anie formularza \u2013 200%<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"648\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-5.jpg\" alt=\"\" class=\"wp-image-42426\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-5.jpg 737w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-5-300x264.jpg 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/figure>\n\n\n\n<p>Gdy por\u00f3wnamy wyniki osrodekpodroz.pl z wynikami innych centrum psychoterapii w Warszawie na fraz\u0119 \u201co\u015brodek psychoterapii Warszawa\u201d, od razu wida\u0107, \u017ce dzia\u0142ania SEO przynosz\u0105 du\u017ce efekty.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"271\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-6-1024x271.jpg\" alt=\"\" class=\"wp-image-42427\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-6-1024x271.jpg 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-6-300x80.jpg 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-6-768x204.jpg 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-osp-6.jpg 1324w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>O Kliencie O\u015brodek Podr\u00f3\u017c to plac\u00f3wka oferuj\u0105ca profesjonaln\u0105 psychoterapi\u0119 w Warszawie, specjalizuj\u0105c\u0105 si\u0119 w terapii indywidualnej, rodzinnej i grupowej. O\u015brodek dzia\u0142a w nurcie psychoterapii integracyjnej, \u0142\u0105cz\u0105c podej\u015bcia psychodynamiczne, poznawczo-behawioralne oraz egzystencjalne.&nbsp;Zesp\u00f3\u0142 sk\u0142ada si\u0119 z wykwalifikowanych psychoterapeut\u00f3w, psycholog\u00f3w i superwizor\u00f3w, kt\u00f3rzy pracuj\u0105 zgodnie z etycznymi standardami psychoterapii. W zakresie pozycjonowania wsp\u00f3\u0142pracujemy od stycznia 2021 roku Cele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-42421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study - osrodekpodroz.pl - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-osrodekpodroz-pl\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - osrodekpodroz.pl - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"O Kliencie O\u015brodek Podr\u00f3\u017c to plac\u00f3wka oferuj\u0105ca profesjonaln\u0105 psychoterapi\u0119 w Warszawie, specjalizuj\u0105c\u0105 si\u0119 w terapii indywidualnej, rodzinnej i grupowej. O\u015brodek dzia\u0142a w nurcie psychoterapii integracyjnej, \u0142\u0105cz\u0105c podej\u015bcia psychodynamiczne, poznawczo-behawioralne oraz egzystencjalne.&nbsp;Zesp\u00f3\u0142 sk\u0142ada si\u0119 z wykwalifikowanych psychoterapeut\u00f3w, psycholog\u00f3w i superwizor\u00f3w, kt\u00f3rzy pracuj\u0105 zgodnie z etycznymi standardami psychoterapii. 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