{"id":42534,"date":"2025-10-29T10:46:08","date_gmt":"2025-10-29T09:46:08","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=42534"},"modified":"2025-10-31T11:30:42","modified_gmt":"2025-10-31T10:30:42","slug":"case-study-sklep-z-alkoholem","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/","title":{"rendered":"Case Study \u2013 Sklep z Alkoholem"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#O_Kliencie\" >O Kliencie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#Cele\" >Cele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#Zakres_wspolpracy\" >Zakres wsp\u00f3\u0142pracy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#Efekty_wspolnej_pracy\" >Efekty wsp\u00f3lnej pracy<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_Kliencie\"><\/span>O Kliencie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Naszym klientem jest firma zajmuj\u0105ca si\u0119 przede wszystkim sprzeda\u017c\u0105 alkoholu na wesela i imprezy okoliczno\u015bciowe \u2013 jest to g\u0142\u00f3wny, ale nie jedyny zakres jej dzia\u0142alno\u015bci. Opr\u00f3cz tego przedsi\u0119biorstwo oferuje r\u00f3wnie\u017c wynajem samochod\u00f3w na wesele w obr\u0119bie trzech wojew\u00f3dztw \u2013 opolskiego, \u015bl\u0105skiego i dolno\u015bl\u0105skiego.<\/p>\n\n\n\n<p>Wsp\u00f3\u0142prac\u0119 z klientem rozpocz\u0119li\u015bmy w marcu 2021 i od tego czasu sukcesywnie pracujemy nad popraw\u0105 widoczno\u015bci witryny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cele\"><\/span>Cele<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dzi\u0119ki dobrej komunikacji z klientem uda\u0142o nam si\u0119 ustali\u0107, \u017ce kluczowymi dla niego kategoriami s\u0105 w\u00f3dka i whisky, dlatego po\u0142o\u017cyli\u015bmy szczeg\u00f3lny nacisk na pozycjonowanie zapyta\u0144 zwi\u0105zanych w\u0142a\u015bnie z tymi grupami produkt\u00f3w.<\/p>\n\n\n\n<p>Naszym celem by\u0142o zwi\u0119kszenie widoczno\u015bci klienta na zapytania zwi\u0105zane z tymi kategoriami produktowymi oraz, co za tym idzie, zwi\u0119kszenie przychod\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakres_wspolpracy\"><\/span><br>Zakres wsp\u00f3\u0142pracy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Us\u0142uga dla tego klienta realizowana by\u0142a dwutorowo \u2013 skupili\u015bmy si\u0119 zar\u00f3wno na optymalizacji on-site, jak i off-site, dzi\u0119ki czemu uda\u0142o nam si\u0119 osi\u0105gn\u0105\u0107 zadowalaj\u0105ce efekty.<\/p>\n\n\n\n<p>Na pocz\u0105tkowym etapie przeprowadzili\u015bmy audyt witryny, kt\u00f3ry pozwoli\u0142 na wychwycenie b\u0142\u0119d\u00f3w wewn\u0105trz strony. W kolejnym kroku uda\u0142o nam si\u0119 je wyeliminowa\u0107. Po wdro\u017ceniu proponowanych przez nas w audycie zmian stworzyli\u015bmy nowe drzewo kategorii \u2013 wprowadzili\u015bmy proponowane kategorie produktowe oraz nowe zak\u0142adki zoptymalizowane pod wypo\u017cyczalni\u0119 samochod\u00f3w i doprecyzowane o nazw\u0119 miasta.<\/p>\n\n\n\n<p>Jednocze\u015bnie skupili\u015bmy si\u0119 na prowadzeniu strategii link buildingu, kt\u00f3ra polega\u0142a w g\u0142\u00f3wnej mierze na tworzeniu stron dedykowanych na rzecz klienta oraz linkowaniu z naszej wewn\u0119trznej infrastruktury. Jako agencja posiadamy setki w\u0142asnych stron tematycznych, z kt\u00f3rych linkujemy klient\u00f3w \u2013 jest to metoda bardzo skuteczna i bezpieczna. Wykorzystywane przez nas strony s\u0105 pocz\u0105tkowo weryfikowane pod k\u0105tem ewentualnej szkodliwo\u015bci. Dodatkowo linki zostaj\u0105 z klientami nawet po zako\u0144czeniu wsp\u00f3\u0142pracy, a specjalista ma ca\u0142kowit\u0105 kontrol\u0119 nad nimi (mo\u017ce swobodnie modyfikowa\u0107 opublikowany odno\u015bnik). W strategii pozyskiwania odno\u015bnik\u00f3w skupili\u015bmy si\u0119 g\u0142\u00f3wnie na stronach kategorii oraz kluczowych dla klienta produktach.<\/p>\n\n\n\n<p>W dalszym etapie skoncentrowali\u015bmy si\u0119 na optymalizowaniu ca\u0142ej witryny pod frazy zwi\u0105zane z w\u00f3dk\u0105 na wesele oraz hurtowni\u0105 alkoholi, co dzi\u015b pozwala nam zajmowa\u0107 kluczowe pozycje na te w\u0142a\u015bnie frazy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Efekty_wspolnej_pracy\"><\/span>Efekty wsp\u00f3lnej pracy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W momencie rozpocz\u0119cia wsp\u00f3\u0142pracy klient dopiero zaczyna\u0142 swoj\u0105 przygod\u0119 ze sprzeda\u017c\u0105 internetow\u0105.<br>Widoczno\u015b\u0107 witryny w tamtym momencie by\u0142a praktycznie zerowa i prezentowa\u0142a si\u0119 nast\u0119puj\u0105co:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>W TOP50: 29<\/li>\n\n\n\n<li>W TOP10: 2<\/li>\n\n\n\n<li>W TOP3: 0<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;Pierwsze wzrosty widoczno\u015bci mo\u017cna zauwa\u017cy\u0107 niemal od razu \u2013 g\u0142\u00f3wnie w kontek\u015bcie TOP 50:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"221\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-1-1024x221.png\" alt=\"\" class=\"wp-image-42535\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-1-1024x221.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-1-300x65.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-1-768x165.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-1-1536x331.png 1536w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-1.png 1746w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Jak wida\u0107, widoczno\u015b\u0107 w zakresie TOP 50 stale ro\u015bnie. Podobna sytuacja ma miejsce w przypadku TOP 10 oraz TOP 3 \u2013 pierwsze wzrosty w zakresie TOP 10 uda\u0142o si\u0119 zauwa\u017cy\u0107 ju\u017c na prze\u0142omie czerwca i lipca 2021. W sierpniu 2021 zauwa\u017cyli\u015bmy pierwsze s\u0142owo kluczowe w TOP 3 wynik\u00f3w wyszukiwania:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"220\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-2-1024x220.png\" alt=\"\" class=\"wp-image-42536\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-2-1024x220.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-2-300x64.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-2-768x165.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-2-1536x330.png 1536w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-2.png 1751w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pozycjonowanie to proces d\u0142ugofalowy i na pierwsze efekty nale\u017cy poczeka\u0107 d\u0142u\u017cej w przypadku nowych sklep\u00f3w internetowych. Widoczno\u015b\u0107 w kontek\u015bcie nowych stron budowana jest stopniowo \u2013 najpierw nale\u017cy stworzy\u0107 j\u0105 w zakresie TOP 50, aby \u015brednia pozycja przesun\u0119\u0142a si\u0119 do TOP 10, a nast\u0119pnie do TOP 3.<\/p>\n\n\n\n<p>Od tamtego momentu widoczno\u015b\u0107 w TOP 3 (co jest najbardziej po\u017c\u0105danym zakresem) stale ro\u015bnie:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"220\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-3-1024x220.png\" alt=\"\" class=\"wp-image-42537\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-3-1024x220.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-3-300x64.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-3-768x165.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-3-1536x330.png 1536w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-3.png 1761w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Widoczno\u015b\u0107 klienta na dzie\u0144 dzisiejszy (28.02.2022) prezentuje si\u0119 nast\u0119puj\u0105co:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>W TOP50: 2207 (\u21917510,30%)<\/li>\n\n\n\n<li>W TOP10: 529 (\u219126350%)<\/li>\n\n\n\n<li>W TOP3: 102<\/li>\n<\/ul>\n\n\n\n<p>Dzi\u0119ki odpowiedniej optymalizacji witryny uda\u0142o nam si\u0119 zbudowa\u0107 widoczno\u015b\u0107 w zakresie TOP 10 na bardzo konkurencyjne frazy w bran\u017cy alkoholowej:<\/p>\n\n\n\n<table class=\"table table-bordered\">\n    <thead>\n        <th>S\u0142owo kluczowe<\/th>\n        <th>Pozycja<\/th>\n        <th>\u015arednia miesi\u0119czna ilo\u015bc wyszuka\u0144<\/th>\n    <\/thead>\n    <tbody>\n        <tr>\n            <td>stumbras<\/td>\n            <td>7<\/td>\n            <td>12 100<\/td>\n        <\/tr>\n        <tr>\n            <td>stock w\u00f3dka<\/td>\n            <td>9<\/td>\n            <td>8 100<\/td>\n        <\/tr>\n        <tr>\n            <td>bols<\/td>\n            <td>5<\/td>\n            <td>4 400<\/td>\n        <\/tr>\n        <tr>\n            <td>w\u00f3dka stumbras cena<\/td>\n            <td>2<\/td>\n            <td>590<\/td>\n        <\/tr>\n        <tr>\n            <td>hurtownia napoj\u00f3w<\/td>\n            <td>5<\/td>\n            <td>2400<\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>\n\n\n\n<p>Z danych w Google Search Console wynika, \u017ce wi\u0119ksza liczba klikni\u0119\u0107 mia\u0142a miejsce w pa\u017adzierniku, co mo\u017ce mie\u0107 bezpo\u015bredni zwi\u0105zek ze zwi\u0119kszon\u0105 liczb\u0105 s\u0142\u00f3w kluczowych w TOP 3 w tamtym okresie:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"326\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-4-1024x326.png\" alt=\"\" class=\"wp-image-42538\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-4-1024x326.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-4-300x96.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-4-768x245.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-4-1536x489.png 1536w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-4.png 1569w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Wi\u0119ksza liczba klikni\u0119\u0107 i wy\u015bwietle\u0144 na prze\u0142omie grudnia i stycznia mo\u017ce wynika\u0107 z okresu sylwestrowego oraz zwi\u0119kszenia koszt\u00f3w akcyzy w roku 2022.<\/p>\n\n\n\n<p>G\u0142\u00f3wn\u0105 widoczno\u015b\u0107 i ruch w przypadku tego klienta generuj\u0105 podstrony produkt\u00f3w, kt\u00f3re zosta\u0142y zoptymalizowane pod frazy z d\u0142ugiego ogona.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"274\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-5-1024x274.png\" alt=\"\" class=\"wp-image-42539\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-5-1024x274.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-5-300x80.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-5-768x205.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-5-1536x411.png 1536w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-5.png 1693w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dzi\u0119ki zmianie znacznik\u00f3w title uda\u0142o si\u0119 uzyska\u0107 wysok\u0105 pozycj\u0119 na fraz\u0119 \u201cw\u00f3dka na wesele\u201d, kt\u00f3ra by\u0142a jedn\u0105 z kluczowych dla klienta:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"279\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-6-1024x279.png\" alt=\"\" class=\"wp-image-42540\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-6-1024x279.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-6-300x82.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-6-768x209.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-6-1536x418.png 1536w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-6.png 1693w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Jak wspomniano wcze\u015bniej, jedn\u0105 z technik pozyskiwania odno\u015bnik\u00f3w do strony w przypadku tej firmy by\u0142a budowa zaplecz dedykowanych.<\/p>\n\n\n\n<p>Zaplecza dedykowane to strony, kt\u00f3rych g\u0142\u00f3wnym celem jest przekazanie mocy \u2013 s\u0105 one budowane na przechwyconych domenach, kt\u00f3re posiadaj\u0105 linki niejednokrotnie przewy\u017cszaj\u0105ce ekwiwalent bud\u017cetu klienta. Pozytywnym skutkiem ubocznym jest sytuacja, w kt\u00f3rej dane zaplecze uda nam si\u0119 wypozycjonowa\u0107 i opr\u00f3cz samego przekazania mocy mo\u017ce ono pos\u0142u\u017cy\u0107 jako dodatkowy kana\u0142 pozyskiwania u\u017cytkownik\u00f3w czy generowania sprzeda\u017cy.<\/p>\n\n\n\n<p>W przypadku omawianego klienta jedno z naszych zaplecz przyczynia si\u0119 do generowania ruchu, a tak\u017ce doprowadzi\u0142o do sfinalizowania dw\u00f3ch transakcji (niestety, ich warto\u015b\u0107 nie b\u0119dzie widoczna z uwagi na charakter strony klienta):<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"138\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-7-1024x138.png\" alt=\"\" class=\"wp-image-42541\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-7-1024x138.png 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-7-300x40.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-7-768x103.png 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-7-1536x207.png 1536w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-7.png 1598w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Wspomnian\u0105 stron\u0119 dedykowan\u0105 uda\u0142o nam si\u0119 wypozycjonowa\u0107 mi\u0119dzy<br>innymi na zapytania zwi\u0105zane z najlepsz\u0105 w\u00f3dk\u0105 na wesele oraz rankingiem w\u00f3dek na wesele:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"560\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-8.png\" alt=\"\" class=\"wp-image-42542\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-8.png 986w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-8-300x170.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-alko-8-768x436.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>O Kliencie Naszym klientem jest firma zajmuj\u0105ca si\u0119 przede wszystkim sprzeda\u017c\u0105 alkoholu na wesela i imprezy okoliczno\u015bciowe \u2013 jest to g\u0142\u00f3wny, ale nie jedyny zakres jej dzia\u0142alno\u015bci. Opr\u00f3cz tego przedsi\u0119biorstwo oferuje r\u00f3wnie\u017c wynajem samochod\u00f3w na wesele w obr\u0119bie trzech wojew\u00f3dztw \u2013 opolskiego, \u015bl\u0105skiego i dolno\u015bl\u0105skiego. Wsp\u00f3\u0142prac\u0119 z klientem rozpocz\u0119li\u015bmy w marcu 2021 i od tego [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-42534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study \u2013 Sklep z Alkoholem - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study \u2013 Sklep z Alkoholem - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"O Kliencie Naszym klientem jest firma zajmuj\u0105ca si\u0119 przede wszystkim sprzeda\u017c\u0105 alkoholu na wesela i imprezy okoliczno\u015bciowe \u2013 jest to g\u0142\u00f3wny, ale nie jedyny zakres jej dzia\u0142alno\u015bci. Opr\u00f3cz tego przedsi\u0119biorstwo oferuje r\u00f3wnie\u017c wynajem samochod\u00f3w na wesele w obr\u0119bie trzech wojew\u00f3dztw \u2013 opolskiego, \u015bl\u0105skiego i dolno\u015bl\u0105skiego. Wsp\u00f3\u0142prac\u0119 z klientem rozpocz\u0119li\u015bmy w marcu 2021 i od tego [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/\" \/>\n<meta property=\"og:site_name\" content=\"NPROFIT\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-29T09:46:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T10:30:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-sza-thum-q.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/\"},\"author\":{\"name\":\"Administrator\",\"@id\":\"https:\/\/nprofit.net\/pl\/#\/schema\/person\/9261bc2d300d03ae1b3319788ad7b10c\"},\"headline\":\"Case Study \u2013 Sklep z Alkoholem\",\"datePublished\":\"2025-10-29T09:46:08+00:00\",\"dateModified\":\"2025-10-31T10:30:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/\"},\"wordCount\":896,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nprofit.net\/pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-sza-thum-q.png\",\"articleSection\":[\"Case study\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/\",\"url\":\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/\",\"name\":\"Case Study \u2013 Sklep z Alkoholem - Blog NPROFIT\",\"isPartOf\":{\"@id\":\"https:\/\/nprofit.net\/pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-sza-thum-q.png\",\"datePublished\":\"2025-10-29T09:46:08+00:00\",\"dateModified\":\"2025-10-31T10:30:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#primaryimage\",\"url\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-sza-thum-q.png\",\"contentUrl\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-sza-thum-q.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/nprofit.net\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study \u2013 Sklep z Alkoholem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nprofit.net\/pl\/#website\",\"url\":\"https:\/\/nprofit.net\/pl\/\",\"name\":\"NPROFIT\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/nprofit.net\/pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nprofit.net\/pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nprofit.net\/pl\/#organization\",\"name\":\"NPROFIT\",\"url\":\"https:\/\/nprofit.net\/pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/nprofit.net\/pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/07\/bigLogo.png\",\"contentUrl\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/07\/bigLogo.png\",\"width\":323,\"height\":50,\"caption\":\"NPROFIT\"},\"image\":{\"@id\":\"https:\/\/nprofit.net\/pl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/nprofit.net\/pl\/#\/schema\/person\/9261bc2d300d03ae1b3319788ad7b10c\",\"name\":\"Administrator\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/nprofit.net\/pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9aa1dc0b2fc27738232f907c05cc4712788de592f7321454762d9dcaa388555d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9aa1dc0b2fc27738232f907c05cc4712788de592f7321454762d9dcaa388555d?s=96&d=mm&r=g\",\"caption\":\"Administrator\"},\"sameAs\":[\"https:\/\/nprofit.net\/pl\"],\"url\":\"https:\/\/nprofit.net\/pl\/blog\/author\/dev5e2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study \u2013 Sklep z Alkoholem - Blog NPROFIT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/","og_locale":"pl_PL","og_type":"article","og_title":"Case Study \u2013 Sklep z Alkoholem - Blog NPROFIT","og_description":"O Kliencie Naszym klientem jest firma zajmuj\u0105ca si\u0119 przede wszystkim sprzeda\u017c\u0105 alkoholu na wesela i imprezy okoliczno\u015bciowe \u2013 jest to g\u0142\u00f3wny, ale nie jedyny zakres jej dzia\u0142alno\u015bci. Opr\u00f3cz tego przedsi\u0119biorstwo oferuje r\u00f3wnie\u017c wynajem samochod\u00f3w na wesele w obr\u0119bie trzech wojew\u00f3dztw \u2013 opolskiego, \u015bl\u0105skiego i dolno\u015bl\u0105skiego. Wsp\u00f3\u0142prac\u0119 z klientem rozpocz\u0119li\u015bmy w marcu 2021 i od tego [&hellip;]","og_url":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/","og_site_name":"NPROFIT","article_published_time":"2025-10-29T09:46:08+00:00","article_modified_time":"2025-10-31T10:30:42+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-sza-thum-q.png","type":"image\/png"}],"author":"Administrator","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Administrator","Szacowany czas czytania":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#article","isPartOf":{"@id":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/"},"author":{"name":"Administrator","@id":"https:\/\/nprofit.net\/pl\/#\/schema\/person\/9261bc2d300d03ae1b3319788ad7b10c"},"headline":"Case Study \u2013 Sklep z Alkoholem","datePublished":"2025-10-29T09:46:08+00:00","dateModified":"2025-10-31T10:30:42+00:00","mainEntityOfPage":{"@id":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/"},"wordCount":896,"commentCount":0,"publisher":{"@id":"https:\/\/nprofit.net\/pl\/#organization"},"image":{"@id":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#primaryimage"},"thumbnailUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-sza-thum-q.png","articleSection":["Case study"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/","url":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/","name":"Case Study \u2013 Sklep z Alkoholem - Blog NPROFIT","isPartOf":{"@id":"https:\/\/nprofit.net\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#primaryimage"},"image":{"@id":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#primaryimage"},"thumbnailUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-sza-thum-q.png","datePublished":"2025-10-29T09:46:08+00:00","dateModified":"2025-10-31T10:30:42+00:00","breadcrumb":{"@id":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#primaryimage","url":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-sza-thum-q.png","contentUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/10\/cs-sza-thum-q.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/nprofit.net\/pl\/blog\/case-study-sklep-z-alkoholem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/nprofit.net\/pl\/"},{"@type":"ListItem","position":2,"name":"Case Study \u2013 Sklep z Alkoholem"}]},{"@type":"WebSite","@id":"https:\/\/nprofit.net\/pl\/#website","url":"https:\/\/nprofit.net\/pl\/","name":"NPROFIT","description":"","publisher":{"@id":"https:\/\/nprofit.net\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nprofit.net\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/nprofit.net\/pl\/#organization","name":"NPROFIT","url":"https:\/\/nprofit.net\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/nprofit.net\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/07\/bigLogo.png","contentUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/07\/bigLogo.png","width":323,"height":50,"caption":"NPROFIT"},"image":{"@id":"https:\/\/nprofit.net\/pl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/nprofit.net\/pl\/#\/schema\/person\/9261bc2d300d03ae1b3319788ad7b10c","name":"Administrator","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/nprofit.net\/pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9aa1dc0b2fc27738232f907c05cc4712788de592f7321454762d9dcaa388555d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9aa1dc0b2fc27738232f907c05cc4712788de592f7321454762d9dcaa388555d?s=96&d=mm&r=g","caption":"Administrator"},"sameAs":["https:\/\/nprofit.net\/pl"],"url":"https:\/\/nprofit.net\/pl\/blog\/author\/dev5e2\/"}]}},"_links":{"self":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/posts\/42534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/comments?post=42534"}],"version-history":[{"count":0,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/posts\/42534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/media\/42773"}],"wp:attachment":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/media?parent=42534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/categories?post=42534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/tags?post=42534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}