{"id":5803,"date":"2018-04-10T11:07:14","date_gmt":"2018-04-10T09:07:14","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=5803"},"modified":"2025-12-02T09:11:43","modified_gmt":"2025-12-02T08:11:43","slug":"remarketing-adwords","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/","title":{"rendered":"Remarketing AdWords"},"content":{"rendered":"<p><strong>Remarketing od lat jest bardzo skutecznym narz\u0119dziem marketingowym, wykorzystywanym w ponownym anga\u017cowaniu u\u017cytkownik\u00f3w stron internetowych czy sklep\u00f3w. Dzi\u0119ki znajomo\u015bci potrzeb klienta docelowego, kampania remarketingowa mo\u017ce niedu\u017cym kosztem przynie\u015b\u0107 wymierne korzy\u015bci.<\/strong><\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#Czym_jest_remarketing\" >Czym jest remarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#Od_czego_zaczac_czyli_czym_jest_zbieranie_list_remarketingowych\" >Od czego zacz\u0105\u0107, czyli czym jest zbieranie list remarketingowych?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#Wlasciwa_reklama_dla_wlasciwego_odbiorcy\" >W\u0142a\u015bciwa reklama dla w\u0142a\u015bciwego odbiorcy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Czym_jest_remarketing\"><\/span>Czym jest remarketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Remarketing jest form\u0105 reklamy AdWords kierowan\u0105 na osoby, kt\u00f3re wcze\u015bniej odwiedzi\u0142y nasz\u0105 stron\u0119 internetow\u0105. Dzi\u0119ki remarketingowi mo\u017cemy ponownie zaanga\u017cowa\u0107 u\u017cytkownika w naszej witrynie, nawet je\u017celi zmieni urz\u0105dzenie z kt\u00f3rego korzysta (przy odpowiednich za\u0142o\u017ceniach).<\/p>\n<p style=\"text-align: justify;\">Rozr\u00f3\u017cniamy dwie podstawowe formy remarketingu. Remarketing statyczny oraz dynamiczny.<\/p>\n<p style=\"text-align: justify;\"><strong>Remarketing statyczny<\/strong> polega na stosowaniu pojedynczego formatu reklamowego dla wszystkich u\u017cytkownik\u00f3w naszej strony. W <strong>remarketingu dynamicznym<\/strong> wy\u015bwietlamy reklamy na podstawie sekcji serwisu, kt\u00f3re odwiedzi\u0142 dany u\u017cytkownik. Dzi\u0119ki stosowaniu remarketingu dynamicznego, u\u017cytkownik mo\u017ce wr\u00f3ci\u0107 dok\u0142adnie w to miejsce na stronie, z kt\u00f3rego porzuci\u0142 dalsze przegl\u0105danie naszej witryny.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Od_czego_zaczac_czyli_czym_jest_zbieranie_list_remarketingowych\"><\/span>Od czego zacz\u0105\u0107, czyli czym jest zbieranie list remarketingowych?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Pierwszym krokiem ku uruchomieniu kampanii remarketingowej jest utworzenie list remarketingowych, kt\u00f3re b\u0119d\u0105 odpowiedzialne za zbieranie w\u0142a\u015bciwych informacji. Listy te nale\u017cy utworzy\u0107 na koncie Google Analytics, po\u0142\u0105czonym z nasz\u0105 witryn\u0105 i w\u0142a\u015bciwym kontem Google AdWords.<\/p>\n<p style=\"text-align: justify;\">W tym celu na koncie Analytics przechodzimy do zak\u0142adki (1) Administracja -&gt; Kolumna Us\u0142uga -&gt; (2) Definicje listy odbiorc\u00f3w -&gt; (3) Odbiorcy.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5804\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/1.jpg\" alt=\"\" width=\"891\" height=\"728\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/1.jpg 891w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/1-300x245.jpg 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/1-768x628.jpg 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/><\/p>\n<p>Na nowej podstronie klikamy w czerwony przycisk \u201e+ NOWI ODBIORCY\u201d.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5805\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/2.jpg\" alt=\"\" width=\"146\" height=\"39\"><\/p>\n<p style=\"text-align: justify;\">W pierwszym kroku wybieramy \u017ar\u00f3d\u0142o danych. W tym wypadku b\u0119dzie to aktualny widok kampanii. Je\u017celi posiadasz r\u00f3\u017cne widoki danych, wybierz w\u0142a\u015bciwy widok, na podstawie kt\u00f3rego chcesz utworzy\u0107 list\u0119 remarketingow\u0105.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5806\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/3.jpg\" alt=\"\" width=\"372\" height=\"185\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/3.jpg 372w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/3-300x149.jpg 300w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/p>\n<p style=\"text-align: justify;\">Kolejnym krokiem b\u0119dzie w\u0142a\u015bciwa definicja grupy odbiorc\u00f3w. W tym korku skupimy si\u0119 na podstawowej li\u015bcie remarketingowej, skupiaj\u0105cej wszystkich u\u017cytkownik\u00f3w witryny. W tym celu z podanej listy, wybieramy opcj\u0119 \u201eWszyscy u\u017cytkownicy\u201d. Nast\u0119pnie wybieramy okres cz\u0142onkostwa w li\u015bcie (okres po jakim dany u\u017cytkownik zostanie usuni\u0119ty z listy, je\u017celi ponownie nie odwiedzi strony). Ostatnim krokiem jest podanie nazwy listy. W naszym wypadku, b\u0119dzie to \u201eWszyscy odbiorcy&#8221; (cho\u0107 nazwa ta mo\u017ce by\u0107 dowolna).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5807\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/4.jpg\" alt=\"\" width=\"712\" height=\"444\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/4.jpg 712w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/4-300x187.jpg 300w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/p>\n<p style=\"text-align: justify;\">W kolejnym kroku wybieramy miejsce docelowe dla listy. Standardowo powinno by\u0107 to w\u0142a\u015bciwe konto Google AdWords.&nbsp;Nasze konto Google AdWords automatycznie zaczyta wszystkie nowe listy remarketingowe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wlasciwa_reklama_dla_wlasciwego_odbiorcy\"><\/span>W\u0142a\u015bciwa reklama dla w\u0142a\u015bciwego odbiorcy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Powy\u017cszy opis dotyczy utworzenia og\u00f3lnej listy remarketingowej, jednak te mog\u0105 by\u0107 tworzone na podstawie r\u00f3\u017cnych dzia\u0142a\u0144 na stronie np. odwiedzanych podstron, zakupu czy wys\u0142ania formularza.<\/p>\n<p style=\"text-align: justify;\">Przyk\u0142adowo, prowadz\u0105c firm\u0119 wykonuj\u0105c\u0105 papeterie firmow\u0105, na naszej stronie pojawia si\u0119 potencjalny klient, kt\u00f3ry przegl\u0105da tylko podstrony zwi\u0105zane z r\u00f3\u017cnymi rodzajami wizyt\u00f3wek. Potencjalnie klient r\u00f3wnie\u017c mo\u017ce by\u0107 te\u017c zainteresowany ofert\u0105 kalendarzy, jednak po co wr\u00f3\u017cy\u0107 z fus\u00f3w. Lepiej \u201ezaatakowa\u0107\u201d klienta reklam\u0105 dostosowan\u0105 do jego potrzeb i wy\u015bwietli\u0107 na przyk\u0142ad kod zni\u017ckowy na pierwsze zam\u00f3wienie serii wizyt\u00f3wek.<\/p>\n<p style=\"text-align: justify;\">Opisana wy\u017cej forma remarketingu, jest przyk\u0142adem remarketingu dynamicznego. Specyficzn\u0105 form\u0105 remarketingu dynamicznego jest remarketing produktowy, o kt\u00f3rym przeczyta\u0107 b\u0119dziecie mogli w nast\u0119pnym artykule.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remarketing od lat jest bardzo skutecznym narz\u0119dziem marketingowym, wykorzystywanym w ponownym anga\u017cowaniu u\u017cytkownik\u00f3w stron internetowych czy sklep\u00f3w. Dzi\u0119ki znajomo\u015bci potrzeb klienta docelowego, kampania remarketingowa mo\u017ce niedu\u017cym kosztem przynie\u015b\u0107 wymierne korzy\u015bci.<\/p>\n","protected":false},"author":2,"featured_media":43819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,12],"tags":[],"class_list":["post-5803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-poradniki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing AdWords - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing AdWords - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"Remarketing od lat jest bardzo skutecznym narz\u0119dziem marketingowym, wykorzystywanym w ponownym anga\u017cowaniu u\u017cytkownik\u00f3w stron internetowych czy sklep\u00f3w. Dzi\u0119ki znajomo\u015bci potrzeb klienta docelowego, kampania remarketingowa mo\u017ce niedu\u017cym kosztem przynie\u015b\u0107 wymierne korzy\u015bci.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"NPROFIT\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-10T09:07:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T08:11:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/120111.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1183\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mateusz Surma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mateusz Surma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/\"},\"author\":{\"name\":\"Mateusz Surma\",\"@id\":\"https:\/\/nprofit.net\/pl\/#\/schema\/person\/b43f9802fb450d194a941c38172cbf53\"},\"headline\":\"Remarketing AdWords\",\"datePublished\":\"2018-04-10T09:07:14+00:00\",\"dateModified\":\"2025-12-02T08:11:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/\"},\"wordCount\":535,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/nprofit.net\/pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/120111.jpg\",\"articleSection\":[\"Google Ads\",\"Poradniki\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/\",\"url\":\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/\",\"name\":\"Remarketing AdWords - Blog NPROFIT\",\"isPartOf\":{\"@id\":\"https:\/\/nprofit.net\/pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/120111.jpg\",\"datePublished\":\"2018-04-10T09:07:14+00:00\",\"dateModified\":\"2025-12-02T08:11:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#primaryimage\",\"url\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/120111.jpg\",\"contentUrl\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/120111.jpg\",\"width\":1500,\"height\":1183},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/nprofit.net\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Remarketing AdWords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nprofit.net\/pl\/#website\",\"url\":\"https:\/\/nprofit.net\/pl\/\",\"name\":\"NPROFIT\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/nprofit.net\/pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nprofit.net\/pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nprofit.net\/pl\/#organization\",\"name\":\"NPROFIT\",\"url\":\"https:\/\/nprofit.net\/pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/nprofit.net\/pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/07\/bigLogo.png\",\"contentUrl\":\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/07\/bigLogo.png\",\"width\":323,\"height\":50,\"caption\":\"NPROFIT\"},\"image\":{\"@id\":\"https:\/\/nprofit.net\/pl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/nprofit.net\/pl\/#\/schema\/person\/b43f9802fb450d194a941c38172cbf53\",\"name\":\"Mateusz Surma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/nprofit.net\/pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/36d3d59e53b507177ce0dd2927cc4c4f88e92fb09e6b82bd7c12cd3001fac26b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/36d3d59e53b507177ce0dd2927cc4c4f88e92fb09e6b82bd7c12cd3001fac26b?s=96&d=mm&r=g\",\"caption\":\"Mateusz Surma\"},\"url\":\"https:\/\/nprofit.net\/pl\/blog\/author\/mateuszsurma\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Remarketing AdWords - Blog NPROFIT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/","og_locale":"pl_PL","og_type":"article","og_title":"Remarketing AdWords - Blog NPROFIT","og_description":"Remarketing od lat jest bardzo skutecznym narz\u0119dziem marketingowym, wykorzystywanym w ponownym anga\u017cowaniu u\u017cytkownik\u00f3w stron internetowych czy sklep\u00f3w. Dzi\u0119ki znajomo\u015bci potrzeb klienta docelowego, kampania remarketingowa mo\u017ce niedu\u017cym kosztem przynie\u015b\u0107 wymierne korzy\u015bci.","og_url":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/","og_site_name":"NPROFIT","article_published_time":"2018-04-10T09:07:14+00:00","article_modified_time":"2025-12-02T08:11:43+00:00","og_image":[{"width":1500,"height":1183,"url":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/120111.jpg","type":"image\/jpeg"}],"author":"Mateusz Surma","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Mateusz Surma","Szacowany czas czytania":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#article","isPartOf":{"@id":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/"},"author":{"name":"Mateusz Surma","@id":"https:\/\/nprofit.net\/pl\/#\/schema\/person\/b43f9802fb450d194a941c38172cbf53"},"headline":"Remarketing AdWords","datePublished":"2018-04-10T09:07:14+00:00","dateModified":"2025-12-02T08:11:43+00:00","mainEntityOfPage":{"@id":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/"},"wordCount":535,"commentCount":2,"publisher":{"@id":"https:\/\/nprofit.net\/pl\/#organization"},"image":{"@id":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#primaryimage"},"thumbnailUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/120111.jpg","articleSection":["Google Ads","Poradniki"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/","url":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/","name":"Remarketing AdWords - Blog NPROFIT","isPartOf":{"@id":"https:\/\/nprofit.net\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#primaryimage"},"image":{"@id":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#primaryimage"},"thumbnailUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/120111.jpg","datePublished":"2018-04-10T09:07:14+00:00","dateModified":"2025-12-02T08:11:43+00:00","breadcrumb":{"@id":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#primaryimage","url":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/120111.jpg","contentUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/04\/120111.jpg","width":1500,"height":1183},{"@type":"BreadcrumbList","@id":"https:\/\/nprofit.net\/pl\/blog\/remarketing-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/nprofit.net\/pl\/"},{"@type":"ListItem","position":2,"name":"Remarketing AdWords"}]},{"@type":"WebSite","@id":"https:\/\/nprofit.net\/pl\/#website","url":"https:\/\/nprofit.net\/pl\/","name":"NPROFIT","description":"","publisher":{"@id":"https:\/\/nprofit.net\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nprofit.net\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/nprofit.net\/pl\/#organization","name":"NPROFIT","url":"https:\/\/nprofit.net\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/nprofit.net\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/07\/bigLogo.png","contentUrl":"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2025\/07\/bigLogo.png","width":323,"height":50,"caption":"NPROFIT"},"image":{"@id":"https:\/\/nprofit.net\/pl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/nprofit.net\/pl\/#\/schema\/person\/b43f9802fb450d194a941c38172cbf53","name":"Mateusz Surma","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/nprofit.net\/pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/36d3d59e53b507177ce0dd2927cc4c4f88e92fb09e6b82bd7c12cd3001fac26b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36d3d59e53b507177ce0dd2927cc4c4f88e92fb09e6b82bd7c12cd3001fac26b?s=96&d=mm&r=g","caption":"Mateusz Surma"},"url":"https:\/\/nprofit.net\/pl\/blog\/author\/mateuszsurma\/"}]}},"_links":{"self":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/posts\/5803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/comments?post=5803"}],"version-history":[{"count":0,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/posts\/5803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/media\/43819"}],"wp:attachment":[{"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/media?parent=5803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/categories?post=5803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nprofit.net\/pl\/wp-json\/wp\/v2\/tags?post=5803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}