{"id":5917,"date":"2018-06-11T13:53:21","date_gmt":"2018-06-11T11:53:21","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=5917"},"modified":"2026-02-27T14:22:20","modified_gmt":"2026-02-27T13:22:20","slug":"mobile-first-indexing-jak-przygotowac-strone-do-tej-zmiany","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/mobile-first-indexing-jak-przygotowac-strone-do-tej-zmiany\/","title":{"rendered":"Mobile First Indexing &#8211; jak przygotowa\u0107 stron\u0119 do tej zmiany?"},"content":{"rendered":"<div align=\"justify\">\n<p><strong>Na pocz\u0105tku zesz\u0142ego miesi\u0105ca pisali\u015bmy o tym, \u017ce <a style=\"text-decoration: underline;\" href=\"https:\/\/nprofit.net\/pl\/blog\/mobile-first-index-zaczyna-dzialac\/\" target=\"_blank\" rel=\"noopener\">Mobile first index zaczyna dzia\u0142a\u0107<\/a>. Pod koniec kwietnia mo\u017cna by\u0142o zauwa\u017cy\u0107 pierwsze powiadomienia w Google Search Console dotycz\u0105ce przej\u015bcia na Mobile First Indexing.<\/strong><\/p>\n<p><strong>W miesi\u0105cu maju te\u017c zaobserwowali\u015bmy partie kolejnych powiadomie\u0144 dotycz\u0105cych przej\u015bcia na Mobile First Indexing. Powiadomienie to w Google Search Console wygl\u0105da nast\u0119puj\u0105co:<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5919\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/06\/gsc.png\" alt=\"Google Search Console - Mobile First Indexing powiadomienie\" width=\"892\" height=\"507\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/06\/gsc.png 892w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/06\/gsc-300x171.png 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/06\/gsc-768x437.png 768w\" sizes=\"(max-width: 892px) 100vw, 892px\" \/><br \/>\nJak mo\u017cemy odczyta\u0107 w powy\u017cszej wiadomo\u015bci, intencj\u0105 wyszukiwarki Google jest wy\u015bwietlanie adekwatnych wynik\u00f3w u\u017cytkownikom urz\u0105dze\u0144 mobilnych.<\/p>\n<p>W przyk\u0142adzie komunikatu powy\u017cej istotne jest ostatnie zdanie, dotycz\u0105ce analizy wersji dekstop\u2019owej i mobilnej, po kt\u00f3rej robot Google stwierdzi\u0142, \u017ce obie wersje s\u0105 por\u00f3wnywalne. Oznacza to tyle, \u017ce zawarto\u015b\u0107 strony przedstawiona zar\u00f3wno u\u017cytkownikom urz\u0105dze\u0144 desktop\u2019owych jak i mobilnych nie r\u00f3\u017cni\u0142a si\u0119 od siebie.<\/p>\n<p>Nale\u017cy tu zaznaczy\u0107, \u017ce indeks wyszukiwarki ma tak\u0105 sam\u0105 posta\u0107 zar\u00f3wno na urz\u0105dzeniach stacjonarnych jak i mobilnych.<\/p>\n<p>Natomiast wygl\u0105d strony w indeksie wyszukiwarki dla domen z w\u0142\u0105czonym Mobile First Indexing bazowa\u0142 b\u0119dzie na crawlu mobilnego robota Google, kt\u00f3re identyfikuje si\u0119 User Agentem o postaci:<\/p>\n<p><em>Mozilla\/5.0 (Linux; Android 6.0.1; Nexus 5X Build\/MMB29P) AppleWebKit\/537.36 (KHTML, like Gecko) Chrome\/41.0.2272.96 Mobile Safari\/537.36 (compatible; Googlebot\/2.1; +http:\/\/www.google.com\/bot.html)<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/mobile-first-indexing-jak-przygotowac-strone-do-tej-zmiany\/#O_czym_nalezy_pamietac_aby_przy_przejsciu_na_Mobile_First_Indexing_nie_stracic_widocznosci_w_organicznych_wynikach_wyszukiwania_Google\" >O czym nale\u017cy pami\u0119ta\u0107, aby przy przej\u015bciu na Mobile First Indexing nie straci\u0107 widoczno\u015bci w organicznych wynikach wyszukiwania Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/mobile-first-indexing-jak-przygotowac-strone-do-tej-zmiany\/#Responsive_Web_Design\" >Responsive Web Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nprofit.net\/pl\/blog\/mobile-first-indexing-jak-przygotowac-strone-do-tej-zmiany\/#Rozne_adresy_URL_dla_wersji_mobilnej_i_desktopowej\" >R\u00f3\u017cne adresy URL dla wersji mobilnej i desktop\u2019owej<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"O_czym_nalezy_pamietac_aby_przy_przejsciu_na_Mobile_First_Indexing_nie_stracic_widocznosci_w_organicznych_wynikach_wyszukiwania_Google\"><\/span>O czym nale\u017cy pami\u0119ta\u0107, aby przy przej\u015bciu na Mobile First Indexing nie straci\u0107 widoczno\u015bci w organicznych wynikach wyszukiwania Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pierwszym krokiem jest zastosowanie si\u0119 do najlepszych praktyk zawartych w przewodniku autorstwa Google dotycz\u0105cym <a style=\"text-decoration: underline;\" href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"noopener\">Mobile First Indexing<\/a>.<\/p>\n<p>Poni\u017cej zawarta jest tabelka z wy\u017cej wspomnianego przewodnika:<br \/>\n<img decoding=\"async\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2018\/05\/whats-changing-in-mobile-first-index.png\" \/><\/p>\n<p>Jak wida\u0107 na jej podstawie, tak naprawd\u0119 najmniej pracy i zmian na stronie pod k\u0105tem SEO, b\u0119d\u0105 mieli w\u0142a\u015bciciele stron, gdzie wersja mobilna strony dost\u0119pna jest pod tym samym adresem URL i serwuje t\u0119 sam\u0105 tre\u015b\u0107 u\u017cytkownikom mobilnym i dekstop\u2019owym.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Responsive_Web_Design\"><\/span>Responsive Web Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Najbardziej optymalnym rozwi\u0105zaniem jest zastosowanie RWD(Responsive Web Design). W takiej sytuacji podstrony serwisu dost\u0119pne s\u0105 pod tym samym adresem URL na wszystkich urz\u0105dzeniach, wy\u015bwietlana tre\u015b\u0107 te\u017c powinna by\u0107 dok\u0142adnie taka sama.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rozne_adresy_URL_dla_wersji_mobilnej_i_desktopowej\"><\/span>R\u00f3\u017cne adresy URL dla wersji mobilnej i desktop\u2019owej<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>W przypadku gdy adresy URL i zawarto\u015b\u0107 podstron zmieniaj\u0105 si\u0119 na podstawie urz\u0105dzenia u\u017cytkownika.<\/p>\n<p>np:<\/p>\n<p><em>https:\/\/adrestwojejstrony.pl<\/em> zmienia si\u0119 na <em>https:\/\/<strong>m.<\/strong>adrestwojejstrony.pl<\/em> lub na <em>https:\/\/adrestwojejstrony.pl<strong>\/m\/<\/strong><\/em><\/p>\n<p>lub<\/p>\n<p>W przypadku, gdy strona dynamicznie wy\u015bwietlane r\u00f3\u017cne wersje kodu html na podstawie urz\u0105dzenia u\u017cytkownika.<\/p>\n<p>nale\u017cy pami\u0119ta\u0107 o tym aby:<\/p>\n<ul>\n<li>Obie wersje wy\u015bwietla\u0142y t\u0119 sam\u0105 tre\u015b\u0107, dotyczy to tre\u015bci tekstowej, obraz\u00f3w jak i video.<\/li>\n<li>W przypadku zastosowania znacznik\u00f3w danych strukturalnych, nale\u017cy pami\u0119ta\u0107, \u017ceby by\u0142y one dost\u0119pne r\u00f3wnie\u017c dla wersji mobilnej.<\/li>\n<li>Znaczniki meta(czyli tytu\u0142y podstron, znacznik meta description) powinny by\u0107 takie same na obu wersjach strony<\/li>\n<li>Nale\u017cy pami\u0119ta\u0107 o nag\u0142\u00f3wkach (h1-h6) na obu wersjach strony.<\/li>\n<li>W przypadku stosowania paginacji w wersji desktopowej, nale\u017cy pami\u0119ta\u0107 o tym aby tak samo w wersji mobilnej strony by\u0142a ona dost\u0119pna dla robota Google i odpowiednio oznaczona znacznikami rel=next i rel=prev<\/li>\n<li>Zachowa\u0107 struktur\u0119 linkowania wewn\u0119trznego.<\/li>\n<\/ul>\n<p>Dodatkowo dla odr\u0119bnych adres\u00f3w URL nale\u017cy pami\u0119ta\u0107 o tym aby:<\/p>\n<ul>\n<li>Doda\u0107 i zweryfikowa\u0107 wszystkie formy adres\u00f3w URL w Google Search console.<\/li>\n<li>W przypadku zastosowania znacznik\u00f3w hreflang do okre\u015blania r\u00f3\u017cnych wersji j\u0119zykowych strony upewni\u0107 si\u0119, \u017ce b\u0119d\u0105 one dost\u0119pne r\u00f3wnie\u017c na wersji mobilnej adres\u00f3w URL.<\/li>\n<li>Zweryfikowa\u0107 dyrektywy w pliku robots.txt.<\/li>\n<li>Pami\u0119ta\u0107 o zastosowaniu znacznik\u00f3w rel=canonical i rel=alternate pomi\u0119dzy wersj\u0105 mobiln\u0105 i dekstop\u2019ow\u0105. (wersja dekstop\u2019owa powinna wskazywa\u0107 znacznikiem rel=canonical sam\u0105 siebie, a znacznikiem rel=alternate wersje mobiln\u0105, natomiast wersja mobilna znacznikiem rel=canonical powinna wskazywa\u0107 wersj\u0119 desktop\u2019ow\u0105)<\/li>\n<\/ul>\n<p>Jak wida\u0107 najbardziej optymalnym rozwi\u0105zaniem jest wdro\u017cenie Responsive Web Design dla ca\u0142ej witryny. I to rozwi\u0105zanie rekomendowa\u0142bym wszystkim, je\u015bli z jakichkolwiek wzgl\u0119d\u00f3w nie jest ono mo\u017cliwe do wdro\u017cenia, nale\u017cy w\u00f3wczas pami\u0119ta\u0107 o zachowaniu takiej samej struktury i tre\u015bci strony w jej mobilnej wersji.<\/p>\n<p><small>\u0179r\u00f3d\u0142a grafik: https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing<\/small><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Na pocz\u0105tku zesz\u0142ego miesi\u0105ca pisali\u015bmy o tym, \u017ce Mobile first index zaczyna dzia\u0142a\u0107. Pod koniec kwietnia mo\u017cna by\u0142o zauwa\u017cy\u0107 pierwsze powiadomienia w Google Search Console dotycz\u0105ce przej\u015bcia na Mobile First Indexing. W miesi\u0105cu maju te\u017c zaobserwowali\u015bmy partie kolejnych powiadomie\u0144 dotycz\u0105cych przej\u015bcia na Mobile First Indexing. Powiadomienie to w Google Search Console wygl\u0105da nast\u0119puj\u0105co: Jak mo\u017cemy [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":6267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,13],"tags":[15],"class_list":["post-5917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-wiedza-seo","tag-nasz-wybor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile First Indexing - jak przygotowa\u0107 stron\u0119 do tej zmiany? - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/mobile-first-indexing-jak-przygotowac-strone-do-tej-zmiany\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile First Indexing - jak przygotowa\u0107 stron\u0119 do tej zmiany? - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"Na pocz\u0105tku zesz\u0142ego miesi\u0105ca pisali\u015bmy o tym, \u017ce Mobile first index zaczyna dzia\u0142a\u0107. 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