{"id":8170,"date":"2019-11-25T13:04:03","date_gmt":"2019-11-25T12:04:03","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=8170"},"modified":"2019-11-25T13:04:03","modified_gmt":"2019-11-25T12:04:03","slug":"alt-tag-w-seo","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/alt-tag-w-seo\/","title":{"rendered":"Alt tag &#8211; co to jest, w jaki spos\u00f3b go stosowa\u0107 i jaki ma wp\u0142yw na SEO?"},"content":{"rendered":"<p style=\"text-align: justify;\">Nale\u017cy zdawa\u0107 sobie spraw\u0119 z tego, \u017ce SEO to nie tylko tre\u015bci czy kwestie stricte techniczne. To tak\u017ce szereg pobocznych element\u00f3w takich jak na przyk\u0142ad grafika na stronie. Atrakcyjne i dobrze opisane zdj\u0119cia mog\u0105 sta\u0107 si\u0119 kolejnym \u017ar\u00f3d\u0142em ruchu i pozwol\u0105 nam zaj\u0105\u0107 dodatkowe &#8222;miejsce&#8221; na listingu wyszukiwarki. W Google coraz wi\u0119cej wynik\u00f3w to w\u0142a\u015bnie zdj\u0119cia czy wideo.<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8224 alignleft\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2019\/11\/sukienka-w-ksztalcie-litery-a-wyniki-wyszukiwania.jpg\" alt=\"Wyniki wyszukiwania dla zapytania sukienka w kszta\u0142cie litery A\" width=\"376\" height=\"841\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2019\/11\/sukienka-w-ksztalcie-litery-a-wyniki-wyszukiwania.jpg 376w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2019\/11\/sukienka-w-ksztalcie-litery-a-wyniki-wyszukiwania-134x300.jpg 134w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/p>\n<p style=\"text-align: justify;\">Dodatkowo, wyszukiwarka obraz\u00f3w Google Grafika mo\u017ce by\u0107 jednym z miejsc, gdzie rozpoczyna si\u0119 \u015bcie\u017cka zakupowa u\u017cytkownika. Nie bez powodu m\u00f3wi si\u0119, \u017ce &#8222;kupujemy wzrokiem&#8221;. Je\u017celi szukaj\u0105c na przyk\u0142ad nowych but\u00f3w zimowych skorzystamy wyszukiwarki zdj\u0119\u0107 to by\u0107 mo\u017ce kt\u00f3ry\u015b z produkt\u00f3w nas zainteresuje. W konsekwencji z du\u017cym prawdopodobie\u0144stwem przejdziemy na stron\u0119 sklepu po wi\u0119cej informacji.<\/p>\n<p style=\"text-align: justify;\">W procesie pozycjonowania grafiki w Google du\u017ce znaczenie ma atrybut alt i to na nim skupimy si\u0119 w tym wpisie.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/alt-tag-w-seo\/#Co_to_jest_alt_tag\" >Co to jest alt tag?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/alt-tag-w-seo\/#W_jaki_sposob_go_stosowac\" >W jaki spos\u00f3b go stosowa\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nprofit.net\/pl\/blog\/alt-tag-w-seo\/#Podsumowujac\" >Podsumowuj\u0105c<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Co_to_jest_alt_tag\"><\/span>Co to jest alt tag?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Alt tag jest to znacznik HTML, kt\u00f3ry opisuje zawarto\u015b\u0107 obrazu. Jego posta\u0107 wygl\u0105da nast\u0119puj\u0105co:<\/p>\n<pre style=\"border: 1px; border-color: #000000;\"><em>&lt;img src=\"<strong>URL GRAFIKI<\/strong>\" alt=\"<strong>OPIS ALT<\/strong>\"&gt;<\/em><\/pre>\n<p style=\"text-align: justify;\">Tekst, kt\u00f3ry umie\u015bcimy w znaczniku powinien odzwierciedla\u0107 zawarto\u015b\u0107 danego zdj\u0119cia. Dodatkowo, nale\u017cy pami\u0119ta\u0107 aby umie\u015bci\u0107 w nim s\u0142owo kluczowe, na kt\u00f3re chcieliby\u015bmy fotografi\u0119 pozycjonowa\u0107.<\/p>\n<p style=\"text-align: justify;\">Z atrybut\u00f3w alt korzystaj\u0105 roboty indeksuj\u0105ce. Dzi\u0119ki stworzonemu opisowi \u0142atwiej jest im zrozumie\u0107 zawarto\u015b\u0107 oraz kontekst fotografii.<\/p>\n<p style=\"text-align: justify;\">Kolejn\u0105 grup\u0105 os\u00f3b, kt\u00f3ra korzysta ze znacznika alt s\u0105 osoby niedowidz\u0105ce &#8211; nie s\u0105 w stanie zobaczy\u0107 grafiki, a informacje o zawarto\u015bci grafiki zdobywaj\u0105 w\u0142a\u015bnie dzi\u0119ki temu znacznikowi. Pomaga on tak\u017ce w\u0142a\u015bcicielom czytnik\u00f3w b\u0105d\u017a przegl\u0105darek, kt\u00f3re blokuj\u0105 wy\u015bwietlanie obraz\u00f3w.<\/p>\n<p style=\"text-align: justify;\">Opis zawarty w alt, wy\u015bwietlony zostanie w przypadku gdy zdj\u0119cie nie b\u0119dzie mog\u0142o zosta\u0107 za\u0142adowane np. w wyniku b\u0142\u0119dnego podlinkowania zasobu.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"size-full wp-image-8252 aligncenter\" style=\"text-align: justify;\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2019\/11\/alt-error.png\" alt=\"B\u0142\u0119dnie podlinkowany obraz\" width=\"492\" height=\"32\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2019\/11\/alt-error.png 492w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2019\/11\/alt-error-300x20.png 300w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"W_jaki_sposob_go_stosowac\"><\/span>W jaki spos\u00f3b go stosowa\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Znacznik alt powinien szczeg\u00f3\u0142owo opisywa\u0107 zawarto\u015b\u0107 zdj\u0119cia. Dla wy\u017cej wymienionego ju\u017c przyk\u0142adu z butami znacznik alt m\u00f3g\u0142by wygl\u0105da\u0107 nast\u0119puj\u0105co:<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><em>Zimowe buty m\u0119skie NIKE HOODLAND SUEDE w rozmiarze 44<\/em><\/span><\/p>\n<p style=\"text-align: justify;\">W takim opisie uwzgl\u0119dnione zostaj\u0105 wszystkie najwa\u017cniejsze dla nas elementy takie jak:<\/p>\n<ul style=\"text-align: justify;\">\n<li>fraza og\u00f3lna tj. buty zimowe<\/li>\n<li>model but\u00f3w<\/li>\n<li>rozmiar<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Dodatkowo do opis\u00f3w mogliby\u015bmy doda\u0107 jeszcze kolor tak aby by\u0142 w pe\u0142ni precyzyjny.<\/p>\n<p style=\"text-align: justify;\">Zawarto\u015b\u0107 znacznika alt powinna mie\u015bci\u0107 si\u0119 w 125 znakach. Niekt\u00f3re urz\u0105dzenia mog\u0105 nie by\u0107 w stanie odczyta\u0107 go w ca\u0142o\u015bci powy\u017cej tej liczby.<\/p>\n<p style=\"text-align: justify;\">Znacznik\u00f3w nie powinni\u015bmy u\u017cywa\u0107 w przypadku grafik b\u0119d\u0105cych cz\u0119\u015bci\u0105 designu strony np. t\u0142a witryny czy separatorem w tre\u015bci.<\/p>\n<p style=\"text-align: justify;\">W opisie powinni\u015bmy skupi\u0107 si\u0119 ju\u017c na konkretnej zawarto\u015bci fotografii. Nie ma potrzeby tworzy\u0107 opis\u00f3w w stylu <em>&#8222;Zdj\u0119cie psa rasy&#8230;.&#8221;<\/em>. Zamiast tego napiszmy po prostu <em>&#8222;Pies rasy&#8230;&#8221;.<\/em><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Podsumowujac\"><\/span>Podsumowuj\u0105c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Je\u017celi chcemy konkurowa\u0107 grafik\u0105 w wynikach wyszukiwania to podstawowym elementem, kt\u00f3ry musimy zoptymalizowa\u0107 jest w\u0142a\u015bnie znacznik alt. Warto o nim pomy\u015ble\u0107 ju\u017c na etapie projektowania swojego sklepu lub strony. Jest to jednak jeden z kilku krok\u00f3w do pe\u0142nej optymalizacji grafiki w Google jednak o tym ju\u017c w kolejnych wpisach.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Nale\u017cy zdawa\u0107 sobie spraw\u0119 z tego, \u017ce SEO to nie tylko tre\u015bci czy kwestie stricte techniczne. To tak\u017ce szereg pobocznych element\u00f3w takich jak na przyk\u0142ad grafika na stronie. Atrakcyjne i dobrze opisane zdj\u0119cia mog\u0105 sta\u0107 si\u0119 kolejnym \u017ar\u00f3d\u0142em ruchu i pozwol\u0105 nam zaj\u0105\u0107 dodatkowe &#8222;miejsce&#8221; na listingu wyszukiwarki. W Google coraz wi\u0119cej wynik\u00f3w to w\u0142a\u015bnie [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":8172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,13],"tags":[],"class_list":["post-8170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-techniczne-wskazowki","category-wiedza-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alt tag - co to jest, w jaki spos\u00f3b go stosowa\u0107 i jaki ma wp\u0142yw na SEO? - Blog NPROFIT<\/title>\n<meta name=\"description\" content=\"Z artyku\u0142u dowiesz si\u0119 czym jest alt tag i jaki ma wp\u0142yw na SEO. \u2705 Wyja\u015bniamy zastosowanie tego znacznika i wskazujemy dobre praktyki! \u2705 Wejd\u017a i sprawd\u017a!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/alt-tag-w-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alt tag - co to jest, w jaki spos\u00f3b go stosowa\u0107 i jaki ma wp\u0142yw na SEO? 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