{"id":9327,"date":"2020-02-05T15:35:17","date_gmt":"2020-02-05T14:35:17","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=9327"},"modified":"2020-02-05T15:35:17","modified_gmt":"2020-02-05T14:35:17","slug":"zamien-lajki-na-zlotowki-z-facebook-ads","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/zamien-lajki-na-zlotowki-z-facebook-ads\/","title":{"rendered":"Zamie\u0144 lajki na z\u0142ot\u00f3wki z Facebook Ads"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\">Cho\u0107 od prawie dw\u00f3ch dekad na rynku reklamowym kr\u00f3luje Google Ads, to gigant social medi\u00f3w, jakim jest Facebook, nie pozostaje w tyle. Do niedawna nie ka\u017cdy wiedzia\u0142, \u017ce portal spo\u0142eczno\u015bciowy mo\u017ce przek\u0142ada\u0107 si\u0119 na rzeczywisty zysk i skuteczn\u0105 promocj\u0119 firmy &#8211; jednak dzi\u015b \u015bwiadomo\u015b\u0107 posz\u0142a o krok naprz\u00f3d, w\u0142\u0105czaj\u0105c media do krok\u00f3w promocyjnych.<\/span><\/span><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/zamien-lajki-na-zlotowki-z-facebook-ads\/#Zgromadz_swoich_fanow_w_jednym_miejscu\" >Zgromad\u017a swoich fan\u00f3w w jednym miejscu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/zamien-lajki-na-zlotowki-z-facebook-ads\/#Cel%E2%80%A6pal\" >Cel\u2026pal!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nprofit.net\/pl\/blog\/zamien-lajki-na-zlotowki-z-facebook-ads\/#Krolestwo_wizualnosci_czyli_Instagram\" >Kr\u00f3lestwo wizualno\u015bci, czyli Instagram<\/a><\/li><\/ul><\/nav><\/div>\n<h3 align=\"JUSTIFY\"><span class=\"ez-toc-section\" id=\"Zgromadz_swoich_fanow_w_jednym_miejscu\"><\/span><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"><b>Zgromad\u017a swoich fan\u00f3w w jednym miejscu<\/b><\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p align=\"JUSTIFY\"><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\">\u017bycie bez Facebooka, cho\u0107 trudne, jest mo\u017cliwe. Jednak reklama swojego biznesu w social mediach bez posiadania jego fanpage\u2019a niestety nie wchodzi w gr\u0119. To zatem jest podstawa, od kt\u00f3rej nale\u017cy zacz\u0105\u0107. Obawiasz si\u0119, \u017ce promocja b\u0119dzie nieskuteczna, bo przecie\u017c dopiero zaczynasz pojawia\u0107 si\u0119 na rynku, wi\u0119c mo\u017cesz nie mie\u0107 rzeszy odbiorc\u00f3w? Nic straconego &#8211; Facebook, jego algorytmy i nasze \u015bwiadomie podejmowane decyzje prze\u0142o\u017c\u0105 si\u0119 na udany start Twojego biznesu, pomagaj\u0105c r\u00f3wnie\u017c w rozszerzeniu rozpoznawalno\u015bci marki, ale o tym za chwil\u0119.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\">Dzi\u0119ki kampaniom w Facebook Ads jeste\u015b w stanie dotrze\u0107 tam, gdzie Google Ads nie ma dost\u0119pu. Promowanie w tej sferze bazuje na tym, jakie fejsbukowe strony przegl\u0105daj\u0105 u\u017cytkownicy, jak zachowuj\u0105 si\u0119 przebywaj\u0105c na nich, a tak\u017ce na profilach i zamieszczonych na nich danych, tj. wiek oraz p\u0142e\u0107, ale tak\u017ce mniej oczywiste, np.: status zwi\u0105zku, zajmowane stanowisko i zaw\u00f3d, niedawne wydarzenia w \u017cyciu (przeprowadzka, ma\u0142\u017ce\u0144stwo) lub odleg\u0142o\u015b\u0107, w jakiej dana osoba mieszka od rodziny. Dzi\u0119ki temu specjali\u015bci maj\u0105 szerokie pole do popisu &#8211; reklamy firmy mog\u0105 dotrze\u0107 konkretnie do takich os\u00f3b, kt\u00f3re potencjalnie b\u0119d\u0105 zainteresowane interakcj\u0105.<\/span><\/span><\/span><\/p>\n<h3 align=\"JUSTIFY\"><span class=\"ez-toc-section\" id=\"Cel%E2%80%A6pal\"><\/span><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"><b>Cel\u2026pal!<\/b><\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p align=\"JUSTIFY\"><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\">Facebook, podobnie jak Google, przy rozpocz\u0119ciu tworzenia nowej kampanii przedstawia nam mo\u017cliwe do wyboru cele marketingowe, kt\u00f3re maj\u0105 prze\u0142o\u017cy\u0107 si\u0119 na konkretne efekty. Podzielone s\u0105 na trzy grupy:<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9329 aligncenter\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/02\/2.jpg\" alt=\"\" width=\"828\" height=\"407\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/02\/2.jpg 981w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/02\/2-300x147.jpg 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/02\/2-768x377.jpg 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"> Po pierwszym rzucie oka widok ten mo\u017ce nam si\u0119 skojarzy\u0107 od razu z lejkiem sprzeda\u017cowym. To sprytne dzia\u0142anie ma za zadanie pozwoli\u0107 nam na wyselekcjonowanie tych os\u00f3b, kt\u00f3re zgodnie z rzeczywisto\u015bci\u0105 b\u0119d\u0105 najbardziej zainteresowane nasz\u0105 ofert\u0105 oraz b\u0119d\u0105 potencjalnymi nabywcami. Cel <\/span><\/span><\/span><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"><i>\u015awiadomo\u015b\u0107 <\/i><\/span><\/span><\/span><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\">to ukierunkowanie reklam na grup\u0119 os\u00f3b wybranych np. wg zainteresowa\u0144, kt\u00f3re jeszcze nie znaj\u0105 naszej marki. Pami\u0119tasz nasz pierwszy przyk\u0142ad, w kt\u00f3rym Klient obawia si\u0119, \u017ce promocja nie zadzia\u0142a, bo jego biznes dopiero startuje? Facebook eliminuje te obawy. Dzi\u0119ki temu celowi jeste\u015bmy w stanie zbudowa\u0107 \u015bwiadomo\u015b\u0107 marki, kt\u00f3ra prze\u0142o\u017cy si\u0119 na kolejne kroki.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"> Gdy firma jest ju\u017c znana, ma do\u015b\u0107 szerok\u0105 grup\u0119 odbiorc\u00f3w, mo\u017cemy to wykorzysta\u0107, wybieraj\u0105c cel <\/span><\/span><\/span><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"><i>Dzia\u0142ania<\/i><\/span><\/span><\/span><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\">. G\u0142\u00f3wnym zadaniem kampanii tego typu jest spowodowanie konkretnej reakcji u odbiorcy. Dzi\u0119ki nim mo\u017cemy spowodowa\u0107 wi\u0119kszy ruch na Twojej witrynie lub aktywno\u015b\u0107 u\u017cytkownik\u00f3w. Tym samym mo\u017cesz liczy\u0107 na wi\u0119ksz\u0105 ilo\u015b\u0107 serduszek lub kciuk\u00f3w pod Twoj\u0105 reklam\u0105, jak r\u00f3wnie\u017c komentarzy &#8211; co powoduje, \u017ce masz okazj\u0119 do nawi\u0105zania kontaktu z nowymi potencjalnymi fanami.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"> Odbiorcy znaj\u0105 Twoj\u0105 mark\u0119 i wiedz\u0105, co znajduje si\u0119 na Twojej stronie internetowej. Teraz, kiedy zdoby\u0142e\u015b ich zaufanie, mo\u017cemy wykorzysta\u0107 ostatni cel: <\/span><\/span><\/span><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"><i>Konwersje<\/i><\/span><\/span><\/span><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\">. Ten etap to miejsce, do kt\u00f3rego ka\u017cdy decyduj\u0105cy si\u0119 na reklam\u0119 na Facebook\u2019u chce doj\u015b\u0107. To dzi\u0119ki tym kampaniom mo\u017cesz zyska\u0107 najwi\u0119cej zam\u00f3wie\u0144, bo zostan\u0105 pokazane osobom, kt\u00f3re z najwi\u0119kszym prawdopodobie\u0144stwem zdecyduj\u0105 si\u0119 na zakup.<\/span><\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Krolestwo_wizualnosci_czyli_Instagram\"><\/span><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"><b>Kr\u00f3lestwo wizualno\u015bci, czyli Instagram<\/b><\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-9331 aligncenter\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/02\/3.jpg\" alt=\"\" width=\"790\" height=\"463\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/02\/3.jpg 626w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/02\/3-300x176.jpg 300w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"> Dzi\u0119ki po\u0142\u0105czeniu si\u0142 Facebook\u2019a i Instagrama w 2012 roku, Facebook Ads ma do zaoferowania jeszcze wi\u0119cej miejsc, w kt\u00f3rych mo\u017cliwe jest wy\u015bwietlanie reklam. Poza znan\u0105 ju\u017c platform\u0105 Facebook\u2019a i Messengera pojawia si\u0119 mo\u017cliwo\u015b\u0107 wyboru Audience Network oraz Instagrama. O ile Audience Network w Polsce jeszcze nie jest do\u015b\u0107 cz\u0119sto wykorzystywanym \u017ar\u00f3d\u0142em (reklamy wy\u015bwietlaj\u0105 si\u0119 w innych aplikacjach, w kt\u00f3rych cz\u0119sto ogl\u0105da si\u0119 je po to, \u017ceby m\u00f3c np. odebra\u0107 nagrod\u0119 w grze), o tyle Instagram podbi\u0142 serca milion\u00f3w i idealnie sprawdza si\u0119 jako narz\u0119dzie marketingowe.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"> Niezapomniane widoki, profesjonalne fotografie, wykwintne dania &#8211; to wszystko znajduje odzwierciedlenie na jednej platformie, gdzie ludzie chc\u0105 dzieli\u0107 si\u0119 z innymi swoim \u017cyciem. Dysponuj\u0105c dobrymi grafikami oraz chwytliw\u0105 tre\u015bci\u0105, mo\u017cna wiele osi\u0105gn\u0105\u0107 nie tylko na Facebook\u2019u, ale r\u00f3wnie\u017c na Instagramie, gdzie wizualno\u015b\u0107 gra jedn\u0105 z wi\u0119kszych r\u00f3l. Dzi\u0119ki dobrej reklamie jeste\u015bmy w stanie wygenerowa\u0107 zwi\u0119kszony zysk poprzez promowanie danej witryny powoduj\u0105ce kolejne konwersje.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #151b26;\"><span style=\"font-family: Roboto;\"><span style=\"font-size: medium;\"> Facebook Ads to narz\u0119dzie, kt\u00f3re pozwoli Ci na dotarcie do nowych, potencjalnych nabywc\u00f3w &#8211; a jako dodatek do Google Ads jest w stanie przyczyni\u0107 si\u0119 do pozornie niemo\u017cliwych zmian.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cho\u0107 od prawie dw\u00f3ch dekad na rynku reklamowym kr\u00f3luje Google Ads, to gigant social medi\u00f3w, jakim jest Facebook, nie pozostaje w tyle. Do niedawna nie ka\u017cdy wiedzia\u0142, \u017ce portal spo\u0142eczno\u015bciowy mo\u017ce przek\u0142ada\u0107 si\u0119 na rzeczywisty zysk i skuteczn\u0105 promocj\u0119 firmy &#8211; jednak dzi\u015b \u015bwiadomo\u015b\u0107 posz\u0142a o krok naprz\u00f3d, w\u0142\u0105czaj\u0105c media do krok\u00f3w promocyjnych. Zgromad\u017a swoich [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":9330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,22],"tags":[],"class_list":["post-9327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ke-commerce","category-facebook-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zamie\u0144 lajki na z\u0142ot\u00f3wki z Facebook Ads - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/zamien-lajki-na-zlotowki-z-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zamie\u0144 lajki na z\u0142ot\u00f3wki z Facebook Ads - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"Cho\u0107 od prawie dw\u00f3ch dekad na rynku reklamowym kr\u00f3luje Google Ads, to gigant social medi\u00f3w, jakim jest Facebook, nie pozostaje w tyle. 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