{"id":9824,"date":"2020-05-29T13:58:56","date_gmt":"2020-05-29T11:58:56","guid":{"rendered":"https:\/\/nprofit.net\/pl\/?p=9824"},"modified":"2026-03-05T09:40:29","modified_gmt":"2026-03-05T08:40:29","slug":"kapital-ludzki-w-seo","status":"publish","type":"post","link":"https:\/\/nprofit.net\/pl\/blog\/kapital-ludzki-w-seo\/","title":{"rendered":"Kapita\u0142 ludzki w SEO"},"content":{"rendered":"<p align=\"justify\"><span style=\"color: #000000;\"><b>W najbli\u017cszych latach nie powinno zabrakn\u0105\u0107 pracy w bran\u017cach zwi\u0105zanych z Internetem. Znacz\u0105ca cz\u0119\u015b\u0107 zawod\u00f3w przysz\u0142o\u015bci zwi\u0105zana b\u0119dzie z tym obszarem. Gdy z powodu koronawirusa wi\u0119cej aktywno\u015bci przenie\u015bli\u015bmy do \u015bwiata wirtualnego, widzimy, jak mocno jeste\u015bmy od niego zale\u017cni. W przysz\u0142o\u015bci pojawi\u0105 si\u0119 nowe specjalno\u015bci zwi\u0105zane ze sprawnym poruszaniem si\u0119 w sieci oraz dbaniem o widoczno\u015b\u0107 stron &#8211; zar\u00f3wno sklep\u00f3w internetowych, jak i marek, w tym tak\u017ce tych osobistych. Zmienia\u0107 si\u0119 b\u0119dzie pozycjonowanie i wymagania zwi\u0105zane z reklam\u0105 sponsorowan\u0105.<\/b><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003366;color:#003366\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003366;color:#003366\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nprofit.net\/pl\/blog\/kapital-ludzki-w-seo\/#Pierwsze_kroki\" >Pierwsze kroki<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nprofit.net\/pl\/blog\/kapital-ludzki-w-seo\/#Wymagania\" >Wymagania<\/a><\/li><\/ul><\/nav><\/div>\n<h5 align=\"justify\"><span class=\"ez-toc-section\" id=\"Pierwsze_kroki\"><\/span><span style=\"color: #000000;\"><b>Pierwsze kroki<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p align=\"justify\"><span style=\"color: #000000;\">Wiele os\u00f3b chce zdoby\u0107 pierwsze do\u015bwiadczenie zawodowe jeszcze w trakcie studi\u00f3w. Podejmuj\u0105 zatem sta\u017ce i praktyki, w tym w agencjach SEO&amp;SEM. Najcz\u0119\u015bciej ju\u017c interesuj\u0105 si\u0119 digital marketingiem i optymalizacj\u0105 stron. Maj\u0105 za sob\u0105 pewne szkolenia czy jednorazowe projekty. Jednak jest im niezb\u0119dna praktyka, aby m\u00f3c si\u0119 rozwija\u0107 i uczy\u0107.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><i>&#8211; Od lat dajemy szans\u0119 m\u0142odym i <\/i><\/span><span style=\"color: #000000;\"><i>zdolnym<\/i><\/span><span style=\"color: #000000;\"><i> \u017cakom, kt\u00f3rzy chc\u0105 rozwija\u0107 swoje umiej\u0119tno\u015bci. W tym roku postanowili\u015bmy zorganizowa\u0107 <\/i><\/span><i>konkurs sta\u017cowy<\/i><span style=\"color: #000000;\"><i> dla student\u00f3w. Uczestnicy do wyboru maj\u0105 jedno zadanie &#8211; z kategorii SEO lub PPC. Laureaci otrzymaj\u0105 szans\u0119 na odbycie p\u0142atnego dwumiesi\u0119cznego sta\u017cu. Chcemy, aby do NPROFIT trafiali kreatywni ludzie, kt\u00f3rzy chc\u0105 si\u0119 rozwija\u0107 i &#8211; co najwa\u017cniejsze &#8211; s\u0105 gotowi do nieustannej nauki. Ta bran\u017ca to ci\u0105g\u0142e aktualizacje i coraz bardziej zaawansowane rozwi\u0105zania. W naszym zespole ci\u0105gle przeprowadzamy szkolenia wewn\u0119trzne, podczas kt\u00f3rych dzielimy si\u0119 wiedz\u0105 i nowinkami bran\u017cowymi &#8211; m\u00f3wi Marcin Majchrzak, CEO NPROFIT.<\/i><\/span><\/p>\n<h5 align=\"justify\"><span style=\"color: #000000;\"><b><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9826\" src=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/05\/praca-300x199.jpg\" alt=\"\" width=\"500\" height=\"332\" srcset=\"https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/05\/praca-300x199.jpg 300w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/05\/praca-1024x681.jpg 1024w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/05\/praca-768x511.jpg 768w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/05\/praca-1536x1021.jpg 1536w, https:\/\/nprofit.net\/pl\/wp-content\/uploads\/2020\/05\/praca.jpg 1600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/b><\/span><\/h5>\n<h5 align=\"justify\"><span class=\"ez-toc-section\" id=\"Wymagania\"><\/span><span style=\"color: #000000;\"><b>Wymagania<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p align=\"justify\"><span style=\"color: #000000;\">W og\u0142oszeniach do dzia\u0142u SEO i PPC na pewno podstawowym wymaganiem s\u0105 zdolno\u015bci analityczne. To praca, w kt\u00f3rej niezb\u0119dna jest umiej\u0119tno\u015b\u0107 wyci\u0105gania wniosk\u00f3w ze statystyk, a tych tutaj nie brakuje.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\">W przypadku<\/span><span style=\"color: #000000;\"> dzia\u0142\u00f3w PPC g\u0142\u00f3wnym zadaniem jest optymalizacja istniej\u0105cych ju\u017c kampanii oraz tworzenie nowych, i oczywi\u015bcie zarz\u0105dzanie bud\u017cetem. Niezb\u0119dna jest cho\u0107by podstawowa wiedza z zakresu Google Ads, czy Facebook Ads, poniewa\u017c klienci najcz\u0119\u015bciej korzystaj\u0105 z tych dw\u00f3ch kana\u0142\u00f3w reklamy sponsorowanej.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\">Przed kandydatami<\/span><span style=\"color: #000000;\"> do dzia\u0142\u00f3w SEO na stanowisko m\u0142odszego specjalisty opr\u00f3cz elementarnej wiedzy z zakresu pozycjonowania b\u0119dzie wymagana podstawowa znajomo\u015b\u0107 HTML i CSS oraz CMS WordPress. Jednak ju\u017c specjalista b\u0119dzie odpowiada\u0142 m.in. za opracowywanie wytycznych SEO, wdra\u017canie zalece\u0144 optymalizacyjnych czy ustalanie strategii pozycjonowania. Niezb\u0119dna b\u0119dzie dobra znajomo\u015b\u0107 PHP, system\u00f3w CMS, czy takich narz\u0119dzi jak Google Search Console, Google Analytics, czy Screaming Frog i Ahrefs.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\">To tylko przyk\u0142ady. By\u0107 mo\u017ce w agencjach SEO&amp;SEM ju\u017c niebawem powstan\u0105 nowe stanowiska, kt\u00f3re b\u0119d\u0105 kolejnym krokiem do zawod\u00f3w przysz\u0142o\u015bci.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>W najbli\u017cszych latach nie powinno zabrakn\u0105\u0107 pracy w bran\u017cach zwi\u0105zanych z Internetem. Znacz\u0105ca cz\u0119\u015b\u0107 zawod\u00f3w przysz\u0142o\u015bci zwi\u0105zana b\u0119dzie z tym obszarem. Gdy z powodu koronawirusa wi\u0119cej aktywno\u015bci przenie\u015bli\u015bmy do \u015bwiata wirtualnego, widzimy, jak mocno jeste\u015bmy od niego zale\u017cni. W przysz\u0142o\u015bci pojawi\u0105 si\u0119 nowe specjalno\u015bci zwi\u0105zane ze sprawnym poruszaniem si\u0119 w sieci oraz dbaniem o widoczno\u015b\u0107 [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":9825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-9824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kapita\u0142 ludzki w SEO - Blog NPROFIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nprofit.net\/pl\/blog\/kapital-ludzki-w-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kapita\u0142 ludzki w SEO - Blog NPROFIT\" \/>\n<meta property=\"og:description\" content=\"W najbli\u017cszych latach nie powinno zabrakn\u0105\u0107 pracy w bran\u017cach zwi\u0105zanych z Internetem. 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