In the recent years, Google Merchant (Google’s shopping campaign) has been one of the best solutions that online shops can employ to promote their offers in the Google search engine. Displaying product advertisents in the search results list, it makes the target client’s route to making a purchase in an online shop much quicker.   […]

Websites, and especially online stores, that contain numerous sub-pages require an approach towards SEO completely different from most services companies. This results not only from the great potential of keywords but also from effective use of specific “phases of customer journey”. Therefore, how can we properly rank online store within search engines? Sales are the […]

“We’re always looking for new ways to improve the Search experience for our users, whether they’re looking for movies to see, recipes to make, or job opportunities” – that was last month’s response of Google officials to rumours of testing a new tool dedicated to people looking for a job. Then, at the annual conference […]