Backlinks still play a key role in the world of search results – they are mentioned as one of the top two or three most important ranking factors, and the most thorough updates to the algorithms are connected with link quality valuation (vide September 2016’s Penguin). However, there has always been dispute regarding the details […]

Websites, and especially online stores, that contain numerous sub-pages require an approach towards SEO completely different from most services companies. This results not only from the great potential of keywords but also from effective use of specific “phases of customer journey”. Therefore, how can we properly rank online store within search engines? Sales are the […]